Beem, a London start-up focused on AR, recently announced the launch of its new holographic AR messaging app dubbed 'Beem.' In addition, the company announced it raised four million dollars from five venture capital firms, including Ascension Ventures, Grouport Ventures, Inertia Ventures, and Lior Messika's personal fund.
With the app, users can create AR video messages or Livestream in 3D using the rear camera of their smartphone. There is currently no two-way functionality, but CEO Janosch Amstutz says it is on the horizon. As of now, Beem's mobile app offers two-way audio group calls for up to 25 people, as well as live streams in AR. Message length is limited to fifteen seconds due to file size limitations. WebAR lets the recipient watch your hologram as it is projected into their real-life environment, without having to download an app.
Image Credit: Beem
Key Themes Behind This Trend
- Holographic AR Messaging
- The trend of integrating AR technology into messaging apps provides a unique immersive experience for users.
- Two-way AR Communication
- The emergence of two-way AR communication will unlock new possibilities for remote collaboration and communication.
- Webar Adoption
- WebAR technology allows users to experience AR content without the need to download an app, providing new marketing opportunities.
Where This Applies
- Telecommunications Industry
- Holographic AR messaging has the potential to disrupt traditional telecommunications models, creating new opportunities for providers to offer unique communication services.
- Social Networking Industry
- The incorporation of AR technology into messaging apps presents new opportunities for social networking platforms to provide a more engaging and immersive user experience.
- Marketing Industry
- WebAR adoption allows marketers to create new immersive experiences for customers without requiring a separate app download, opening up new possibilities for product promotions and advertising campaigns.
