If you find men and coffee attractive, especially the idea of hot hipster-esque dudes drinking coffee, then there is an Instragram account you need to follow immediately. Following the @hotdudesreading Instagram, this social account only posts curated pictures of handsome guys drinking coffee. Created by Vancouver-based social media strategist Alex Tooby, the Insta account is aptly named @menandcoffee.
User submissions are also encouraged; to get your photos featured, just include the hashtag #menandcoffee. The guys in the pictures are sometimes accompanied by other men, pets (some wear adorable hats) and even babies.
The team behind the playful feed also created a sister account called @womenandcoffee for those who are more turned on by girls getting caffeinated.
Key Themes Behind This Trend
- Social Media Eye Candy
- The trend of curating Instagram feeds with attractive subject matter, like hot men drinking coffee, creates opportunities for disruptive innovation in content creation and marketing.
- User-generated Content Curation
- Encouraging user submissions with hashtags like #menandcoffee and #womenandcoffee opens up potential for disruptive innovation in crowd-sourced marketing campaigns.
- Niche Social Media Accounts
- Creating highly specific and curated social media accounts like @menandcoffee and @womenandcoffee presents opportunities for disruptive innovation in targeted advertising and influencer marketing.
Where This Applies
- Food and Beverage Industry
- The @menandcoffee and @womenandcoffee Instagram accounts could partner with coffee brands or trendy cafés to promote their products among a target audience.
- Social Media Marketing Industry
- Companies could hire social media strategists like Alex Tooby to create playful and attractive feeds to promote their products and services.
- Fashion and Product Promotion Industry
- Clothing brands or products that complement the hipster aesthetic of @menandcoffee and @womenandcoffee could take advantage of the large audience by partnering with the accounts for promotion.
