Rooster Teeth, a production company specializing in live action shorts, animated pieces and machinima and films created using real-time, interactive engines, created RT Community Day in an effort to create better networking opportunities. Great for both fans and people in the industry, RT Community Day centers around wearing RT merchandise, which is clever on many levels.
Not only does it increase revenue for Rooster Teeth, it also acts as a beacon for like-minded individuals. Since it's inception last year, "it's gone from a way to casually meet a fellow fan, to regular meet up day for community members around the globe," reveals the company's website. By creating RT Community Day, Rooster Teeth creates an interactive and ongoing promotional event that will attract many people.
Key Themes Behind This Trend
- Interactive Promotional Events
- Creating interactive and ongoing promotional events to engage with fans and attract new followers.
- Networking Opportunities
- Developing better networking opportunities for fans and industry professionals to connect and collaborate.
- Merchandise-driven Engagement
- Utilizing merchandise to foster connections and build a community around a brand or industry.
Where This Applies
- Entertainment Production
- Exploring disruptive innovation opportunities in the entertainment production industry by creating interactive events and engaging with passionate fans.
- Digital Media
- Finding ways to enhance networking opportunities within the digital media industry through events and community-driven initiatives.
- E-commerce
- Leveraging merchandise as a means to drive engagement and strengthen connections within the e-commerce sector.
