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Facebook Will Livestream March Madness Festivities from SXSW 2015

 - Mar 13, 2015
References: adweek & variety
Facebook and Turner Sports have joined forces to livestream March Madness festivities from a fan event at SXSW 2015 in Austin. The NCAA March Madness Bracket Lounge at SXSW will feature a giant bracket with expert analysts providing advice, a 'Madness Face' photobooth and plenty of opportunities to try out March Madness Live products.

The unique social event will feature host Matt Winer, analyst Rick Fox and commentator Damaris Lewis, who will be discussing bracket selections from individuals at home via Facebook as well as guests present at the Lounge.

Given the reputation of SXSW as a leading tech conference, Facebook and Turner Sports' livestream March Madness collaboration is likely a way of both parties testing the viability of the largely untapped market for social sports streaming.