FireChat has been around long enough to gain some significant user engagement, but some recent updates have enabled it to really boost SXSW social media. Attendees of the music, film and interactive conference can certainly make good use of Twitter and Facebook for finding out about particular stalls, demos and events; however, this mass communication texting platform offers a direct advantage.
The off-the-grid messaging app can host up to 10,000 people at the same time, receiving tips and comments on everything that's happening in populated places like South by Southwest. Without the need for data or wifi Internet, users can benefit from the added convenience of chat-tags that sift through the noise and organize what's hot at the conference into forums. These FireChat hashtags make SXSW social media more streamlined, encouraging more conversations and heightened sharing to increase the media surrounding the event in general.
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