These different examples of abstract advertising demonstrate how art can be used to spark imagination in a variety of different marketing methods. Whether you are looking for artistic packaging or inspirational lookbooks, abstract aspects are present.
Abstract advertising is, however, most often seen in print campaigns. From Coca-Cola's FIFA World Cup screaming soda ads to Green Cup Coffee's print ad campaign, creative agencies are bringing back an old artistic expression. Catalogs and fashion photography reflect this idea as well, which is seen in artfully ethnic attire, artistic bridal lookbooks, modernist knitwear advertorials and youthfully eccentric catalogs. Packaging is also a popular place for abstract elements, for example mustachioed soap pump packaging, Scandinavian skin care branding and abstractly patterned pigment cans.
60 Abstract Advertising Examples
From Expressionist Beverage Branding to Elegant Artist Catalogs:
Alyson Wyers — Dec 11, 2014 — Art & Design
59
Ethnically Eclectic Streetwear
The Rebel Yuths ORISHA Collection Pays Homage to African Heritage
58
Futuristic Abstract Campaigns
The Latest Missoni Campaign Inspects Geometric Forms
57
Bewildering Abstract Branding
The Designer of Gesture and Packaging Was Thinking Outside the Box
56
Colorful Art Attack Lookbooks
The PARAISO Spring/Summer 2014 Collection is Clad with Abstract Art
55
Scandinavian Skincare Branding
The Follinge Skin Care Packaging by AMORE Boasts Its Proud Origins
54
Artfully Patterned Attire
Odio Tees and Jakub Pieczarkowski Create Visually Abstract Couture
53
Summery Urban Fashion Ads
The River Island Spring 2014 Campaign Stars Sara Sampaio and Cora Keegan
52
Abstract Coffee Cups
Goode Coffee's Artsy Coffee Cups Feature Energizing Patterns and Colors
51
Manipulated Ad Art
Shin Il Kim Encourages New Perceptions by Reinterpreting Television Commercials
50
Artsy Wine Bottles
Gregorio Design's Artistic Wine Bottles Honor Art Masters
49
Mirrored Kaleidoscope Catalogs
The Something Else Summer 2013 Lookbook Embraces Pattern
48
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
47
Youthfully Eccentric Catalogs
The Plùs Que Mà Vìe Spring/Summer 2015 Lookbook is Hipster-Approved
46
Modernist Knitwear Advertorials
The Missoni Fall/Winter 2014 Campaign is Artfully Themed
45
Artful Building Block Ads
The 'Masters' Lego Ad Series Represents the Works of Art You Can Build
44
Vibrant Scarf Catalogs
The Forget Me Not Spring 2012 Lookbook is Inspired by Ancient Egypt
43
Tetris Sneaker Boxes
Curious Shapes of Breat's Shoe Packaging Have a Playful and Appealing Look
42
Artistic Bridal Lookbooks
The J.Crew Wedding Style Guide for August is Soft and Feminine
41
Dynamically-Posed Fashion Ads
The Celine Spring 2014 Ad Campaign Appears Makeup-Free
40
Minimalist Abstract Logos
Studio Philippe Apeloig Creates the Identity for the Louvre Abu Dhabi
39
Arboreal Animal Ads
WWF's Campaign to Save the Trees Features Animals Disguised as Plant Life
38
Ancient Egyptian-Themed Branding
This Saudi Chain's Burger Packaging Uses Lime Green Hieroglyphics
37
Watercolor Animal Ads
The WWF 'No water, No life' Campaign is Artistically Abstract
36
Precise Slicing Knife Ads
These Henckels Knife Ads Cleverly Show Off Their Sharpness
35
Prim Pattern-Blocked Catalogs
The Lela Rose Pre-Fall 2013 Lookbook is Texture-Enriched
34
Physical Transformation Ads
The Zin Pilates 25DK Campaign Shows that Results Can be Drastic
33
Shapely Numeric Bottles
These Proactiv Solution Bottles Are Beautifully Numbered
32
Grabby Cancer Ads
These Breast Cancer Ads Disguise Themselves as Social Media Logos
31
Femininely Kooky Fashion
The American Apparel x Nathalie Du Pasquier Collab is Fun and Quirky
30
Abstract Composition Accessories
These Malus Arbide Scarf Designs Rival Modern Art Masterpieces
29
Scrapbook-Inspired Scarf Catalogs
The Andeol Trulli Madly Lookbook Explores Vivid Hues and Pattern
28
Eccentric Culinary Venue Branding
The Eclectic Branding Used for Ocio is a Kooky Culinary Trip
27
Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
26
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
25
Abstract Screaming Soda Ads
These Coca-Cola FIFA World Cup Ads Subtly Scream for Goals Scored
24
Palm Tree Patterned Catalogs
The Raphael Hauber Spring/Summer 2013 Catalog Stars Bastian Thiery
23
Fast Food Art Galleries
Burger King Partners with Damien Hirst on 'Flame Grilled Painting'
22
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
21
Abstractly Patterned Pigment Cans
Aleksander Nielsen Paint Packaging Exhibits Artistic Variety
20
Quirky Abstract Lookbooks
The Soulland SS14 Catalog Displays the Fashion in an Artistic Way
19
Masquerade Inspired Accessories
These Larissa Hadjio Handbag Designs Mimic African Artworks
18
Abstract Traffic Ads
The Zoobiker Campaign Encourages People to Ride Bikes Not Drive Cars
17
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
16
Minimalist Tomato Packaging
Raffaele Vitale Receives a Refreshing Update
15
Perceptive Alcohol Branding
This Viejo Indecente Packaging Embodies a Mysterious Aesthetic
14
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
13
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
12
Elegant Artist Catalogs
The Marni Spring/Summer 2015 Collection is Effortlessly Elegant
11
Abstract Coffee Prints Ads
The Coffee Print Ad from Leo Burnett Showcases How Art Should Be Used
10
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
9
Architectural Sunglasses Ads
The Linda Farrow SS14 Men's Campaign is Quirkily Luxurious
8
Mustachioed Soap Pump Packaging
Method's Soap for Hope Supports Cancer-Fighting in Movember
7
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
6
Abstract Sunglasses Ads
Maui Jim's Ad for Sunglasses Show Nature Vividly
5
Stomped-Out Bug Ads
The Vapona Stop Trying Campaign is Abstract and Artistic
4
Abstract Water Packging
Salvere by Serap Bymgl Resembles Abstract Artwork
3
Collaged Fruit Packaging
Jarmates by '2Yolk' is a Collection of Bright Colors
2
Artfully Abstract Noodle Ads
The 'Earth Food Creation' Instant Noodle Ad is Graphically Abstract
1
Stadium Quality Headphone Ads
These Pioneer Headphones Ads Visualize the Listening Experience
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Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Typography-Inspired Lifestyle Collections
House Industries & Autotype Introduce an New Collection
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Dynamic Artful Outerwear Capsule
Moncler and adidas Join on the Art of Explorers Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Color Study-Inspired Timepieces
Projects and Albers Join Forces on a Watch Collection
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Building Facade-Inspired Clothing
101% Unveils the New Seagram Collection of Apparel
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Artistic Auto Showcases
The 20th BMW Art Car Was Unveiled at the Guggenheim Museum
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Vibrantly Artful Graphic Collections
Sabine Finkenauer Joins Merimekko on a New Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Danish Design Exhibitions
Fritz Hansen Curated EXPRESSIONS of CHARACTER in Copenhagen
Organic Illuminated Artful Series
Lindset Adelman Unveils the Cages, Mobiles, and Rock Lights
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Mesmerizing Fluid Art Installations
Dutch Invertuals Creates the Flow Fountain Installation
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Medicine-Inspired Artful Shows
Beverly Fishman Presents the Something for the Pain Exhibition
Pop Art Stamp Collections
The U.S. Postal Service Roy Lichtenstein Stamps Come in Five Styles
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Dynamic Coffee Table Concepts
Miguel Pinheira Designs the Colorful Ryb Coffee Table Concept
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Historic Automotive Art Books
Porsche Presents the New Artifacts Art Book of its Archives
Geometric Colorful Residential Spaces
Office S&M Designs the Vibrant Graphic House in London
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Vibrantly Abstract Rug Collections
Atelier Tapis Rouge Presents the Abstraction Collection
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Bright Artful Cabinet Collections
Muller Van Severen Introduces the Bridges Collection
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Expressive Unique Furniture Designs
ÆTHER/MASS Continues to Grow Experimental Design Products
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Flower-Inspired Vibrant Rugs
Laura Niubó Designs the Espressionismo Floreale Series
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic