These different examples of abstract advertising demonstrate how art can be used to spark imagination in a variety of different marketing methods. Whether you are looking for artistic packaging or inspirational lookbooks, abstract aspects are present.
Abstract advertising is, however, most often seen in print campaigns. From Coca-Cola's FIFA World Cup screaming soda ads to Green Cup Coffee's print ad campaign, creative agencies are bringing back an old artistic expression. Catalogs and fashion photography reflect this idea as well, which is seen in artfully ethnic attire, artistic bridal lookbooks, modernist knitwear advertorials and youthfully eccentric catalogs. Packaging is also a popular place for abstract elements, for example mustachioed soap pump packaging, Scandinavian skin care branding and abstractly patterned pigment cans.
60 Abstract Advertising Examples
From Expressionist Beverage Branding to Elegant Artist Catalogs:
Alyson Wyers — Dec 11, 2014 — Art & Design
59
Ethnically Eclectic Streetwear
The Rebel Yuths ORISHA Collection Pays Homage to African Heritage
58
Futuristic Abstract Campaigns
The Latest Missoni Campaign Inspects Geometric Forms
57
Bewildering Abstract Branding
The Designer of Gesture and Packaging Was Thinking Outside the Box
56
Colorful Art Attack Lookbooks
The PARAISO Spring/Summer 2014 Collection is Clad with Abstract Art
55
Scandinavian Skincare Branding
The Follinge Skin Care Packaging by AMORE Boasts Its Proud Origins
54
Artfully Patterned Attire
Odio Tees and Jakub Pieczarkowski Create Visually Abstract Couture
53
Summery Urban Fashion Ads
The River Island Spring 2014 Campaign Stars Sara Sampaio and Cora Keegan
52
Abstract Coffee Cups
Goode Coffee's Artsy Coffee Cups Feature Energizing Patterns and Colors
51
Manipulated Ad Art
Shin Il Kim Encourages New Perceptions by Reinterpreting Television Commercials
50
Artsy Wine Bottles
Gregorio Design's Artistic Wine Bottles Honor Art Masters
49
Mirrored Kaleidoscope Catalogs
The Something Else Summer 2013 Lookbook Embraces Pattern
48
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
47
Youthfully Eccentric Catalogs
The Plùs Que Mà Vìe Spring/Summer 2015 Lookbook is Hipster-Approved
46
Modernist Knitwear Advertorials
The Missoni Fall/Winter 2014 Campaign is Artfully Themed
45
Artful Building Block Ads
The 'Masters' Lego Ad Series Represents the Works of Art You Can Build
44
Vibrant Scarf Catalogs
The Forget Me Not Spring 2012 Lookbook is Inspired by Ancient Egypt
43
Tetris Sneaker Boxes
Curious Shapes of Breat's Shoe Packaging Have a Playful and Appealing Look
42
Artistic Bridal Lookbooks
The J.Crew Wedding Style Guide for August is Soft and Feminine
41
Dynamically-Posed Fashion Ads
The Celine Spring 2014 Ad Campaign Appears Makeup-Free
40
Minimalist Abstract Logos
Studio Philippe Apeloig Creates the Identity for the Louvre Abu Dhabi
39
Arboreal Animal Ads
WWF's Campaign to Save the Trees Features Animals Disguised as Plant Life
38
Ancient Egyptian-Themed Branding
This Saudi Chain's Burger Packaging Uses Lime Green Hieroglyphics
37
Watercolor Animal Ads
The WWF 'No water, No life' Campaign is Artistically Abstract
36
Precise Slicing Knife Ads
These Henckels Knife Ads Cleverly Show Off Their Sharpness
35
Prim Pattern-Blocked Catalogs
The Lela Rose Pre-Fall 2013 Lookbook is Texture-Enriched
34
Physical Transformation Ads
The Zin Pilates 25DK Campaign Shows that Results Can be Drastic
33
Shapely Numeric Bottles
These Proactiv Solution Bottles Are Beautifully Numbered
32
Grabby Cancer Ads
These Breast Cancer Ads Disguise Themselves as Social Media Logos
31
Femininely Kooky Fashion
The American Apparel x Nathalie Du Pasquier Collab is Fun and Quirky
30
Abstract Composition Accessories
These Malus Arbide Scarf Designs Rival Modern Art Masterpieces
29
Scrapbook-Inspired Scarf Catalogs
The Andeol Trulli Madly Lookbook Explores Vivid Hues and Pattern
28
Eccentric Culinary Venue Branding
The Eclectic Branding Used for Ocio is a Kooky Culinary Trip
27
Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
26
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
25
Abstract Screaming Soda Ads
These Coca-Cola FIFA World Cup Ads Subtly Scream for Goals Scored
24
Palm Tree Patterned Catalogs
The Raphael Hauber Spring/Summer 2013 Catalog Stars Bastian Thiery
23
Fast Food Art Galleries
Burger King Partners with Damien Hirst on 'Flame Grilled Painting'
22
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
21
Abstractly Patterned Pigment Cans
Aleksander Nielsen Paint Packaging Exhibits Artistic Variety
20
Quirky Abstract Lookbooks
The Soulland SS14 Catalog Displays the Fashion in an Artistic Way
19
Masquerade Inspired Accessories
These Larissa Hadjio Handbag Designs Mimic African Artworks
18
Abstract Traffic Ads
The Zoobiker Campaign Encourages People to Ride Bikes Not Drive Cars
17
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
16
Minimalist Tomato Packaging
Raffaele Vitale Receives a Refreshing Update
15
Perceptive Alcohol Branding
This Viejo Indecente Packaging Embodies a Mysterious Aesthetic
14
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
13
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
12
Elegant Artist Catalogs
The Marni Spring/Summer 2015 Collection is Effortlessly Elegant
11
Abstract Coffee Prints Ads
The Coffee Print Ad from Leo Burnett Showcases How Art Should Be Used
10
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
9
Architectural Sunglasses Ads
The Linda Farrow SS14 Men's Campaign is Quirkily Luxurious
8
Mustachioed Soap Pump Packaging
Method's Soap for Hope Supports Cancer-Fighting in Movember
7
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
6
Abstract Sunglasses Ads
Maui Jim's Ad for Sunglasses Show Nature Vividly
5
Stomped-Out Bug Ads
The Vapona Stop Trying Campaign is Abstract and Artistic
4
Abstract Water Packging
Salvere by Serap Bymgl Resembles Abstract Artwork
3
Collaged Fruit Packaging
Jarmates by '2Yolk' is a Collection of Bright Colors
2
Artfully Abstract Noodle Ads
The 'Earth Food Creation' Instant Noodle Ad is Graphically Abstract
1
Stadium Quality Headphone Ads
These Pioneer Headphones Ads Visualize the Listening Experience
Related Ideas
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Sharpened Brand Identities
Lacoste Rebrand Campaign Refocuses the Logo Through Sporty Storytelling
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Art-Integrated Tech Accessories
The CASETiFY x Tate Collection Reimagines Iconic Artwork
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Sculptural Soap Collections
OBA by Matias Moellenbach Turns Daily Cleansing into a Tactile Ritual
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Art Deco Show-Car Statements
The Mercedes-Benz Vision Iconic Blends 1930s Glamour with New Tech
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Tattoo Art Coffee Cans
Café Bustelo Game Face Coffee Cans Feature Temporary Tattoo Kits
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Sculptural Fragrance Bottle Designs
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Artistically Branded Sparkling Waters
The Saratoga Collection Features Four Flavors
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Sensory-Focused Furniture Design Exhibits
File Under Pop Presents the TIME SIGNATURE Installation
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Auto-Branded Multimedia Experiences
Audi Haus Performance Art is Free, Forward-Thinking & Exciting
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Mindful Ritual Campaigns
Ramón Bilbao Launches 'Made for the Senses' Campaign
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
AI-Powered Creative Governance Tools
Bayer Adopts CreativeX Brand Intelligence
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Artist-Adorned Wine Labels
Ornellaia Tapped Marina Abramović for Its Wine Label Aesthetic
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Collectible Branding Initiatives
Up-Brands Unveiled New 'BLOK Éclair Branding' Collectibles
Sustainable Retail Interiors
Sheep Inc London Store Uses Sculptural Displays & Graphic Art
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Culturally Immersive Dining Experiences
D'Art Design is Transforming India's Dining Sector
Universal Language-Celebrating Luxury Campaigns
Bottega Veneta Releases 'Craft is Our Language'
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Logo Visualization Tools
Paper Transforms Static Logos into Dynamic Liquid Metal Visuals
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Bold Geometric Coffee Packs
3rd Floor Unveiled Its ORO Conceptual Coffee Packaging
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Sculptural Mixed-Media Designs
Nathalie Van der Massen and Karen Verlinden Create Folded Echoes
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Design Inspiration Archives
Web Design Inspiration Curates Notable Website Designs And Sections
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Cinematic Painting Series
Cary Kwok Exhibition at Sessions Arts Club Shows 1980s-Inspired Works
Branded Illustration Tools
iLLUSTRATiONS AI Generates Custom, On-Brand Visuals For Digital Content
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Fluid Function Art Exhibits
Optical Flow Exhibition Boasts Kinetic Art in Everyday Objects
Artist Printed Luggages
Aurel Schmidt x PORTER Applies Original Illustrations on Four Bag Styles
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Painting Display Campaigns
Nothing Interprets Pointillism in Its Artful Nod to Smartphone Displays
Art Exploration Platforms
Arts – Every Time Art Lets You Explore Unique Artworks and Artifacts
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Sculptural Paper Designs
Fragmenti by Daniele Papuli Blurs Art & Furniture Through Layered Paper
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Sophisticated Monochromatic Campaign Films
Baccarat Partnered with Photographer Koto Bolofo
Monochrome Sculpture Shows
The Ralph Pucci PURE Exhibition Presents Sculptural Furniture in White
Curated Pop Art Auctions
Pharrell’s JOOPITER Revisits Andy Warhol’s Print with a Curated Auction
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Brand Identity Studios
The Media Hous Builds Portfolios And Brands For Market Visibility
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Popular Art Fairs
the OFFSCREEN Art Fair Saw Record Attendance This Year