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Scrapbook-Inspired Scarf Catalogs

The Andeol Trulli Madly Lookbook Explores Vivid Hues and Pattern

— October 16, 2013 — Marketing
Set in the region of Puglia, the Andeol 'Trulli Madly' collection catalog fuses Italian and Mexican visual inspirations to create a scrapbook inspired image series. This eye-catching lookbook highlights the Australian label's vivid scarf accessories that embody a psychedelic aesthetic.

This food-filled image series embarks on a bold visual journey that embraces vivid color combinations and the label's kaleidoscopic pattern designs that are created by talented textile designer Emilie Cacace.

The Andèol 'Trulli Madly' collection catalog takes its name from Trulli, a unique type of limestone home that is found in the Alberobello region in southern Puglia. Marrying Italian food and flavour imagery with traditionally Mexican abstract art prints, these silk scarves embrace eccentric elegance. These stunning statement accessories are examples of wearable art pieces that add visual interest to any ensemble.
Trend Themes
1. Scrapbook-inspired Visual Branding - Expanding beyond traditional catalogs, businesses can experiment with scrapbook-inspired imagery to create visually engaging brand experiences.
2. Psychedelic Aesthetic in Fashion - Fashion designers can explore psychedelic aesthetics in their collections, creating unique and eye-catching pieces that appeal to consumers looking for bold and vibrant fashion choices.
3. Art-infused Wearable Accessories - The integration of art into wearable accessories presents an opportunity for artists and fashion brands to collaborate, creating one-of-a-kind statement pieces.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate scrapbook-inspired branding strategies to enhance their online and offline presence.
2. Textile Design - Textile designers can experiment with psychedelic patterns and vibrant colors to create innovative fabric designs.
3. Art and Fashion Collaboration - Artists and fashion brands can collaborate to create unique wearable art pieces, tapping into the growing market for art-infused accessories.
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