The packaging for The Goode Coffee Company is a concept that was developed by designer Allan Revah, expressing the energizing properties of coffee with strong visuals.
Since coffee is a product that is packaged in an opaque container, we don't get to see its contents when we're on the go. In order to express the boost of energy that caffeine provides, these cups and coffee bags are printed with abstract geometric patterns and shapes, taking cues from the bright and vibrant Pop Art style. Even though there are a range of different shapes and colors used on the different types ofpackages, as a whole, the entire set is cohesive, without seeming too out of control and jittery.
Key Themes Behind This Trend
- Artsy Packaging
- Disruptive innovation opportunities for enhancing product experience by using eye-catching packaging designs.
- Abstract Graphics
- Disruptive innovation opportunities for captivating consumers with unique graphics on packaging designs.
- Brand Storytelling
- Disruptive innovation opportunities for incorporating elements of a brand's story into packaging designs to create an emotional connection with the consumer.
Where This Applies
- Coffee
- Disruptive innovation opportunities for coffee companies looking to enhance their brand by using artsy packaging and abstract graphics on their products.
- Beverage
- Disruptive innovation opportunities for beverage companies looking to differentiate their products visually using creative packaging designs.
- Graphic Design
- Disruptive innovation opportunities for designers looking to showcase their creativity while conveying important information on product packaging.
