Justin Barnhill fronts the Missoni Fall/Winter 2014 campaign. The curly-haired model is captured by Viviane Sassen's lens and outfitted by wardrobe stylist Stephen Mann.
Stephen dresses Justin in the label's vivid knitwear staples that range from cozy cardigans to netted sweaters. Whether displayed in solid hues or adorned with intricately woven patterns, the Missoni Fall/Winter 2014 collection campaign is the opposite of expected.
The Italian label looks to modern art for its visual inspiration and fuses colored and black and white images. The ad campaign layers traditional model photography with abstract shapes that create individual collage compositions. These captures are not only visually striking but are definitive of the more modern design inspiration behind this season's youthful looks.
What Makes This Trend Stand Out
- Modernist Knitwear
- Disruptive innovation opportunity: Explore new knitting techniques and materials to create modern and unconventional knitwear designs.
- Art-inspired Fashion Campaigns
- Disruptive innovation opportunity: Combine fashion advertising with modern art concepts to create visually striking and unconventional fashion campaigns.
- Abstract Collage Compositions
- Disruptive innovation opportunity: Experiment with combining traditional photography with abstract shapes to create unique and artistic visual compositions.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Incorporate modern art and unconventional designs into fashion collections to appeal to a youthful and avant-garde consumer base.
- Textile and Apparel Manufacturing
- Disruptive innovation opportunity: Develop new knitting techniques and materials to produce innovative and cutting-edge knitwear products.
- Advertising and Marketing
- Disruptive innovation opportunity: Combine fashion advertising with artistic concepts, such as abstract collage compositions, to create attention-grabbing and visually unique campaigns.
