As though inspired by Cubism paintings, the Zoobiker campaign takes on an abstract interpretation of traffic and the ensuing gridlocks that often breeds frustration and road rage. Instead of succumbing to these ugly feelings, the Zoobiker campaign offers an obvious solution that happens to be both eco-friendly and healthy as well: Biking. Leaving the car at home and hopping on a bicycle can help eliminate traffic jams, negative thoughts and high cholesterol.
The Zoobiker campaign was conceived and executed by Bumbo Comunicação, an ad agency based in Belo Horizonte, Brazil. Art directed and illustrated by Francisco Valle with creative direction by Marcos Pina, it also encourages people to be aggressive when it comes to these situations by taking a theoretical hammer and scissors to the traffic bottleneck and knot.