These Henckels Knife Ads Cleverly Show Off Their Sharpness

 - May 22, 2014
References: www2.zwilling & adeevee
This three-part ad series for Zwilling J.A. Henckels AG Miyabi knives looks at 'The Beauty of Sharpness.' The print advertisements are set up with food items like salmon and fruit that have been sliced incredibly thinly, demonstrating that by laying the slices one on top of another, they're nearly transparent.

In addition to this, the thin food slices are made to look like knives themselves, with text below forming the handles of the different knife shapes. The text that forms each of the handles goes into more detail about each knife type and what it is best for cutting. Although the ad is a little abstract and you might not know it's for a knife, it's quite brilliantly presented when you do look a bit closer.