These Henckels Knife Ads Cleverly Show Off Their Sharpness
Laura McQuarrie — May 22, 2014 — Marketing
References: www2.zwilling & adeevee
This three-part ad series for Zwilling J.A. Henckels AG Miyabi knives looks at 'The Beauty of Sharpness.' The print advertisements are set up with food items like salmon and fruit that have been sliced incredibly thinly, demonstrating that by laying the slices one on top of another, they're nearly transparent.
In addition to this, the thin food slices are made to look like knives themselves, with text below forming the handles of the different knife shapes. The text that forms each of the handles goes into more detail about each knife type and what it is best for cutting. Although the ad is a little abstract and you might not know it's for a knife, it's quite brilliantly presented when you do look a bit closer.
In addition to this, the thin food slices are made to look like knives themselves, with text below forming the handles of the different knife shapes. The text that forms each of the handles goes into more detail about each knife type and what it is best for cutting. Although the ad is a little abstract and you might not know it's for a knife, it's quite brilliantly presented when you do look a bit closer.
Trend Themes
1. Visual Advertising - Opportunity for businesses to showcase their products in creative and visually appealing ways, capturing consumer attention.
2. Product Demonstration - Using innovative methods to demonstrate the features and capabilities of a product, increasing consumer understanding and interest.
3. Creative Branding - Utilizing unique and artistic approaches to establish a distinctive brand image and engage consumers on a deeper level.
Industry Implications
1. Kitchenware - Innovative marketing strategies can push the boundaries of traditional kitchenware advertising, attracting new customers and increasing sales.
2. Food and Beverage - Incorporating visually striking advertisements can enhance the appeal of food and beverage products, enticing consumers to try new offerings.
3. Graphic Design and Advertising - Demand for creative and visually impactful advertisements creates opportunities for graphic designers and advertising agencies to showcase their expertise.
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