Aleksander Nielsen Paint packaging flaunts a design that's different from what's common for this type of home improvement product. It seems as though plenty of paint cans are either quite blandly branded, or they feature fully staged images of contemporary rooms, complete with perfect furnishing collections.
With this project, Josh White worked to inspire a more relevant artistic itch that pertains to enhancing the palette of a space. With influence from the purist geometric patterns of Danish design, White decorated each of the solvent and wall color canisters with marvelous repeated motifs of circles, triangles and squares in a grid. This is consistent within one half of the pieces of Aleksander Nielsen Paint packaging. On the other half, the designer featured a solid block create an intriguing contrast.