The Vapona Stop Trying campaign may look like an abstract, x-ray-inspired art series, but it is simply illustrating the effort many people put into trying to rid themselves of that one fly that managed to whiz through the open door or window. From multiple stomps and swats, it is often a losing battle when it comes to killing off that fast little bugger. But the war is not lost, as the Vapona Stop Trying campaign shows.
Created by Herezie, an ad agency based in Paris, France, the Vapona Stop Trying campaign was art directed, illustrated and copywritten by Daniel & Mattia with creative direction by Andrea Stillacci. Fun and visually appealing, people will remember the Vapona Wasp & Fly Killer.