The Soulland SS14 lookbook showcases the clothing designs in a quirky and abstract sort of way. According to Trendland, "Abstract, architectural and geometric forms made famous by the Bauhaus School played inspiration" for the Soulland SS14 collection itself, so its no surprise the designers decided to continue its influence for the catalog.
Comprised of tech outerwear, Limonta fabric suiting, Kandinsky colour combo knits, embroidered tops, shirts and chinos, the Soulland SS14 collection was displayed on a glass table, which was accompanied by a lone potted plant. Whether laid on top of the furniture piece or placed on the floor, the shots forces people to look at the fashion in a different way.
Otherwise clean and minimalist, the Soulland SS14 lookbook will intrigue people to want to see the pieces in person.
Key Themes Behind This Trend
- Quirky Abstract Lookbooks
- Opportunity for fashion brands to create lookbooks that showcase clothing designs in a unique and artistic way.
- Bauhaus-inspired Fashion
- Potential for designers to draw inspiration from the abstract, architectural, and geometric forms of the Bauhaus School in their collections.
- Minimalist Display Techniques
- Innovative opportunity for retailers to showcase products in a minimalistic and aesthetically pleasing manner to attract customer attention.
Where This Applies
- Fashion Retail
- Disruptive innovation can come from creating visually captivating lookbooks that offer a unique experience to customers.
- Textile Manufacturing
- Opportunity for textile manufacturers to explore using Limonta fabric in innovative ways to create tech outerwear and suiting.
- Home Decor
- Potential for home decor brands to incorporate abstract and minimalist design elements in their product displays and catalog layouts.
