Experiential Drive

Younger consumers express an interest in unconventional vehicles

Implications - In an age of autonomous, self-driving cars, many younger consumers find themselves craving a more hands-on approach to being on the road. Not necessarily a backlash against safety, this shift moreso reveals the preferences of the millennial consumer. No longer considering big-ticket purchases as the marker of success, millennial consumers are free to be more experiential and recreational with their spending habits.
SCORE: 6.1
Hot Top 4 Examples: 10,094 Total Clicks Nov 15 - Dec 15
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Consumer Insight Topics: Autos
Hybrid Motor Vehicles - The Can-Am Spyder F3-S is a Mighty Three-Wheeled Vehicle
SCORE: 7.3
V. Hot 4,983 Clicks Pub: Dec 15, 15
Hybrid Motor Vehicles
The Can-Am Spyder F3-S is a Mighty Three-Wheeled Vehicle
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SCORE: 6.9
V. Hot 2,705 Clicks Pub: Dec 11, 15
Electric Streetfighter Motorbikes
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SCORE: 6.3
Hot 1,648 Clicks Pub: Dec 10, 15
Stiff-Bodied Cars
The Zenos E10R is Designed For Maximum Stability and Performance
The Zenos E10R is a turbocharged vehicle that has a design that is intentionally different from the typically pointy styles seen on most vehicles offering this kind of performance. This car is... [More]
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SCORE: 3.7
Mild 758 Clicks Pub: Nov 25, 15
Electric Wheel Motorbikes
This BMW Motorbike Has An Electric Hub Motor In Its Front Wheel
The R1200GS BMW motorbike was already a well-regarded offering in motorbike enthusiast circles, but it has now been taken to the next level thanks to the aftermarket tinkering of Germany company... [More]
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