Active Voyage

A desire for experiential tourism sparks physically intensive excursions

Implications - Health-conscious consumers are constantly looking for ways to stay active even during downtime, which is being acknowledged with tourist destinations that boast adventure and exercise-focused attractions. This blending of health with experience draws consumers in with a dual purpose approach to tourism.
SCORE: 4
Mild Top 5 Examples: 9,054 Total Clicks Jun 14 - Jun 15
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DEMOGRAPHICS
Consumer Insight Topics: WorldLifestyleHip HotelsTravelHealth
Luxurious Outdoor Tours - This Tour Company Combines Outdoor Adventure with Luxury Accommodations
SCORE: 5.1
Warm 1,539 Clicks Pub: Jun 18, 15
Luxurious Outdoor Tours
This Tour Company Combines Outdoor Adventure with Luxury Accommodations
A Brooklyn-based company called ‘Terravelo Tours’ now offers all-inclusive outdoor tours for those looking for a more active travel experience. The luxurious tours combine adventure... [More]
Scenic Mountain Biking Tours - Western Spirit Cycling Adventures Organizes Grand Canyon Excursions
SCORE: 4.5
Mild 958 Clicks Pub: Feb 5, 15
Scenic Mountain Biking Tours
Western Spirit Cycling Adventures Organizes Grand Canyon Excursions
Western Spirit Cycling Adventures is a cycling company that specializes in scenic mountain biking tours. The popular excursions are held at the Grand Canyon and are designed for the seasoned cyclist... [More]
Adventurous Icelandic Hotels - The Ion Hotel Encourages Guests to Get Out and Take in Nature
SCORE: 3.1
Mild 3,091 Clicks Pub: Oct 9, 14
Adventurous Icelandic Hotels
The Ion Hotel Encourages Guests to Get Out and Take in Nature
The Ion Hotel in Iceland is situated just outside Reykjavik, with beautiful views of the picturesque natural surroundings. The hotel is perched atop a rocky overlook, showing off the country’s... [More]
Cyclist Wine Tours - The InGamba Tours Include Riding, Drinking and Eating
SCORE: 3.6
Mild 825 Clicks Pub: Feb 5, 15
Cyclist Wine Tours
The InGamba Tours Include Riding, Drinking and Eating
João Correia is the founder of InGamba, a cycling tour company with an emphasis on food and drink. This tour is definitely for foodie’s who prefer to remain active! During the week-long... [More]
Wellness-Focused Hotels - Even Hotels Are Designed Specifically for Health-Minded Travelers
SCORE: 2.2
Untested 2,641 Clicks Pub: Jun 16, 14
Wellness-Focused Hotels
Even Hotels Are Designed Specifically for Health-Minded Travelers
Even Hotels by the InterContinental Hotels Group (IHG) is a new line of hotels specifically geared towards health-conscious travelers that is all about helping its guests “Eat well, rest easy,... [More]