Category
Lifestyle
Festive Fusions
Trend cluster
Category
Culinary
Adventure
Foodie culture and adventurism collide in travel for the risk-taking elite.
2.6
Trend score
Trend
What is the Culinary Adventure trend?
Culinary Adventure: Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once.
Trend themes
Themes within the Culinary Adventure trend
Three behaviours holding the trend together01
Adventure gastronomic experiences
Consumers are seeking adventurous foodie experiences that satisfy multiple senses at once.
02
Active culinary tours
There is a growing trend of food and drink tours that involve physical activity such as cycling, hiking.
03
Specialized gastronomic tours
Customized experiences specializing in local cuisine that provide travelers with unique food experiences.
Industry implications
What the Culinary Adventure trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels and travel companies can create unique dining experiences for guests seeking adventurous food experiences.
For
Tourism
Travel companies can offer customized gastronomic tours for foodies to experience local cuisine while also exploring the destination.
For
Food and Beverage
Restaurants and bars can offer unique culinary experiences and partner with tour companies to promote their offerings to foodie tourists.
Trend signals
Trend signals for Culinary Adventure
Trend score 2.6 out of 10, from popularity 37%, activity 33%, freshness 8%.
Popularity37%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Culinary Adventure trend
7 featured examples from Feb 12, 2014 to Jun 18, 2015CategoryWorld
Mountain-Mounted Tea Houses
This Mountain Tea House Adds an Aspect of Danger to Afternoon Tea
Incorporate unique and challenging experiences into hospitality offerings to enhance customer satisfaction and generate business opportunities.
CategoryWorld
Cyclist Wine Tours
The InGamba Tours Include Riding, Drinking and Eating
Incorporating cycling and food experiences in travel packages can create unique offerings and attract niche segments of travelers.
CategoryWorld
Glacial Picnic Excursions
The Four Seasons Whistler Offers a Heli-Picnic of a Lifetime
Hotels and resorts can offer exclusive heli-picnic packages to cater to luxury travelers seeking unforgettable experiences.
CategoryLifestyle
Adventurous Alcohol Tours
Ciclismo Classico's Bike and Beer Package Focuses on Two Belgium Gems
Collaborating with tour operators to offer beer-related travel experiences can expand the reach and visibility of breweries, attracting beer enthusiasts and curious travelers alik…
CategoryLifestyle
Specialized Culinary Tours
This Online Platform Allows Travelers to Book Unique Gastronomic Tours
Specialized culinary tours are disrupting the travel and tourism industry by offering unique food-focused experiences.
CategoryWorld
Asian Cycling Tours
This Food-Focused Tour Travels Though Vietnam by Bike
Companies in the tourism industry can offer unique cycling tours that appeal to travelers interested in cultural experiences and outdoor adventures.
CategoryWorld
Extreme Foodie Adventures
Viceroy Snowmass and Aspen Outfitting Company Offer a Hunting Experience
Hotels and resorts can attract customers by offering unique foodie experiences.
