Trend cluster
Category

Connected
Traffic

Smart solutions for city driving make use of big data for 21st century results.

Smart Parking SolutionsSmart City PlatformsPublic Transit BeaconsSmart Traffic SystemsEnhanced Safety Crosswalks

Trend

What is the Connected Traffic trend?

Connected Traffic: As urban populations rise, the need for solutions to solve traffic problems is being met with connectivity based innovations that help use big data to efficiently eliminate jams. Utilizing sensors and smartphone connectivity, the innovations prepare infrastructure for current and future problems while signifying more widespread applications of the Internet of Things.

Trend themes

Themes within the Connected Traffic trend

Three behaviours holding the trend together
01

Connectivity Powered Traffic Solutions

Solutions to solve traffic problems are being met with connectivity-based innovations, such as smart traffic systems that utilize big data to efficiently eliminate traffic jams.

02

Smart City Applications

Innovative smart city platforms are continuing to be developed to improve the quality of life for residents in micro and macro ways.

03

Beacon Technology for Public Transportation

Beacon technology is being revolutionized for public transit systems, allowing easier access to real-time transit schedules, particularly in areas where phone signals are low.

Industry implications

What the Connected Traffic trend means for industry

Where the trend changes the playbook
For

Transportation and Logistics

The transportation and logistics industry is being transformed by smart traffic systems and innovation in public transit systems.

For

Smart City Solutions

Smart city platforms continue to be developed for better public infrastructure and quality of life improvements.

For

Technology and Communication

The integration of beacon technology with Google Maps and Google Now is an example of how technology is revolutionizing the way people navigate and interact with their surroundings.

Trend signals

Trend signals for Connected Traffic

Trend score 4.9 out of 10, from popularity 73%, activity 65%, freshness 8%.

Popularity73%
Activity65%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America