Exclusionary Branding

Products that renounce unhealthful ingredients lure health-minded consumers

Implications - With the increase in consumers restricting certain ingredients from their diet including gluten and GMOs, brands are taking a reverse approach to product marketing by promoting what isn't in a product to be as transparent and applicable as possible. Speaking to a customer base that would have traditionally made food by hand, the products enhance an otherwise niche market by changing what the shopping experience entails; instead of avoiding prepackaged options, appropriate choices are quickly identified. This creates a clearer divide between brands that are applicable to healthy living versus those that don't meet stringent criteria of restrictive consumers.
SCORE: 6
This Year and Mild Top 5 Examples: 24,096 Total Clicks Jan 14 - Jul 16
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Consumer Insight Topics: LifestyleFood
Naturally Harvested Ocean Chips - These Seaweed Chips Swim Against the Tide of Traditional Snacks
SCORE: 6.3
Viral 21,284 Clicks Pub: Jan 2, 14
Naturally Harvested Ocean Chips
These Seaweed Chips Swim Against the Tide of Traditional Snacks
Inspired by a fusion blend between a commonly consumed Asian food and tortillas, Ocean’s Halo Seaweed Chips are the first chips to be made from sustainably harvested and nutrient-rich seaweed.... [More]
Gluten-Free Pita Breads - BFree Foods' New Pitta Breads are Made for Those with Food Allergies
SCORE: 6.7
This Year and Mild 383 Clicks Pub: Jun 23, 16
Gluten-Free Pita Breads
BFree Foods' New Pitta Breads are Made for Those with Food Allergies
BFree Foods recently expended its line-up of allergen-free foods with the addition of gluten-free pita bread. Over the years, many brands have made a conscious effort to provide a greater range of... [More]
Fruity Gluten-Free Snacks - Enduro Bites is an All-Natural Energy Food for Health Nuts
SCORE: 3.5
Mild 972 Clicks Pub: Sep 16, 14
Fruity Gluten-Free Snacks
Enduro Bites is an All-Natural Energy Food for Health Nuts
The increase of gluten-free snacks has provided people with specific digestive issues more options when it comes to on-the-go meals. A relief for many, Enduro Bites are a gluten-free snack that... [More]
Preservative-Free Protein Bars - These Organic Protein Bars Are a Healthy Alternative to Meals
SCORE: 4.9
This Year and Mild 1,302 Clicks Pub: Jul 5, 16
Preservative-Free Protein Bars
These Organic Protein Bars Are a Healthy Alternative to Meals
After being underwhelmed with the lack of both flavorful and nutritional protein bars on the market, Chris Bonnet launched these organic protein bars. ‘Thrill Bars’ were made to... [More]
GMO-Free Chocolate Candies - These Candy-Coated Chocolates are Made from All-Natural Ingredients
SCORE: 5.2
This Year and Mild 155 Clicks Pub: Jun 11, 16
GMO-Free Chocolate Candies
These Candy-Coated Chocolates are Made from All-Natural Ingredients
Little Secrets is a new confectionery brand that makes candy-coated chocolates out of all-natural ingredients. With a growing number of consumers looking for cleaner and less-processed versions of... [More]