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Paranoid Design

Consumers invest in weatherproof housing to prepare for climate change

Implications - As the continued hype around climate change instills paranoia among worried consumers, designers are responding in kind with housing solutions that purport protection against the elements. The designs are a downstream approach to climate change that accepts weather changes and supports erratic consumer anxieties for further disconnection from the natural world through manufactured safety. This reinforcement of worry alleviates consumer woes as the concept of a solution satisfies even more than actual protection.
Trend Themes
1. Weatherproof Housing - Designers are responding to increasing paranoia around climate change by creating housing solutions that provide protection against nature's elements.
2. Disaster-proof Homes - Architects are innovating by creating homes that can withstand natural disasters, protecting families while decreasing harm to neighbors, and structurally reducing environmental impact.
3. Eco-friendly Homes - Designers and architects focus on environmentally-friendly features that consider eco-friendliness, energy use reduction while meeting building and safety standards.
Industry Implications
1. Architecture - Innovative design and sustainable architecture are on the rise as professionals seek solutions for eco-friendly, disaster-resistant housing.
2. Real Estate Development - Disruptive innovation in design will drive demand for new development strategies to create affordable, sustainable homes that will withstand the increasingly violent effects of climate change.
3. Construction Materials - Solutions that offer lightweight durability and minimal environmental impact will be the future of construction materials, with an emphasis on natural disaster resistance.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
226,090 Total Clicks
Date Range:
Jan 14 — Feb 14
Trending:
Warm
Consumer Insight Topics:

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