Kidulthood

The youth industry bleeds into the adult market to consumer praise

Implications - As the sexualization of youths in media is constantly critiqued, the reverse effect is taking place within the adult market with products that infantilize adults and their actions. This anomaly marks a distinct shift of grownup children to adults that emulate childhood, which in turn creates a market that ages physically, but not mentally. With the added responsibility of adulthood, these adulterated childhood products offer a sense of escapism for a consumer base that longs for simpler, responsibility-free times.
SCORE: 6.3
Hot Top 4 Examples: 41,956 Total Clicks Jan 14 - Apr 15
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Consumer Insight Topics: Pop CultureFashionJewelry
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SCORE: 4.2
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