Augmented Eco

Instead of upgrading power-hungry appliances, consumers turn to modifications

Implications - Despite a large proportion of consumers willing to go green, many lack the resources to invest in appliances and solutions that solve the issue of heavy resource consumption at the source. As such, the eco-conscious on a budget are opting for modifications that decrease the energy or resources required for eco and cost-effective benefits. This shift towards augmentation as opposed to replacement expands the perceived market of potential products by placing the power into the hand of the consumer with goods that increase the feeling of being savvy or resourceful in a society obsessed with resource depletion.
SCORE: 4.9
Mild Top 6 Examples: 23,284 Total Clicks Nov 13 - Feb 14
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DEMOGRAPHICS
Parasitic Eco Flashlights - The Suckerfish Attaches to Automobiles to Harness Energy to Operate
SCORE: 6.9
Viral 15,787 Clicks Pub: Jan 13, 14
Parasitic Eco Flashlights
The Suckerfish Attaches to Automobiles to Harness Energy to Operate
There are all sorts of eco-friendly torches emerging on the market, but the Suckerfish Flashlight demonstrates a uniquely inventive approach to powering up. Unlike some of the models that you might... [More]
Mobile-Managed Appliances - This Netatmo Thermostat Fine-Tunes its Functionality Through Your Phone
SCORE: 4.4
Mild 1,750 Clicks Pub: Nov 14, 13
Mobile-Managed Appliances
This Netatmo Thermostat Fine-Tunes its Functionality Through Your Phone
With one temperature-regulating interface installed within your home, it’s no wonder that people are out of touch with managing their indoor environments. The Netatmo Thermostat encourages a... [More]
Refillable Stainless Steel K-Cups - The Ekobrew Elite Cup is Environmentally Consious
SCORE: 5.1
Mild 2,597 Clicks Pub: Jan 21, 14
Refillable Stainless Steel K-Cups
The Ekobrew Elite Cup is Environmentally Consious
Coffee brewers such as Keurig or Tassimo machines may have brought gourmet beverages a step closer into the home, but their single-serve status rubs many people the wrong way; that can all change... [More]
Smart Eco Adapters - The Parce One Disconnects Your Plugged-In Devices When They're Not Needed
SCORE: 4.7
Mild 1,389 Clicks Pub: Jan 23, 14
Smart Eco Adapters
The Parce One Disconnects Your Plugged-In Devices When They're Not Needed
You might be aware that even when a gadget is switched off, it still draws electricity from your wall socket. The Parce One has been designed as an intermediary between the outlet and a charger, or... [More]
App-Enabled Smart Bulbs - The Lumen Smart Bulb Changes Moods Instantaneously
SCORE: 4.5
Mild 789 Clicks Pub: Jan 24, 14
App-Enabled Smart Bulbs
The Lumen Smart Bulb Changes Moods Instantaneously
The Lumen Smart Bulb changes moods instantaneously! The LED bulb is practical, cost-efficient, eco-friendly and easily controlled from a mobile app on your smart phone. The multi-colored lights... [More]
Appliance-Controlling Adapters - The Zuli Smartplug Turns Lights on Automatically When You Enter
SCORE: 3.8
Untested 972 Clicks Pub: Jan 6, 14
Appliance-Controlling Adapters
The Zuli Smartplug Turns Lights on Automatically When You Enter
Among other many features, the Zuli Smartplug can activate your reading light automatically when you take a seat in your living room. It can turn turn on your porch lights when you’re out of... [More]