The LC Lauren Conrad Kohl's Spring 2011 lookbook has an Alice in Wonderland vibe to it, featuring candies, cupcakes and hanging chandeliers. The campaign is cute, girlie, flirty and very appealing.
Implications - Women are looking for ways to stay feminine among the bevy of dark designs coming out. Designs that offer beautiful styles in a subtle aesthetic are appealing to the female shopper who wants to stay in touch with her softer side. Designers could hone in on this desire for more femininity in order to attract more buyers.