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Top 35 Interactive Trends in September

From Glamorous F1 Experiences to Cheesy Pop-Up Restaurants

— September 27, 2017 — Marketing
These September 2017 interactive marketing trends cover a range of unique branded experiences, interactive packaging designs, and memorable campaigns that get consumers involved.

An example an interesting interactive packaging design in the new 'La Mer' lotion, which comes in a box that's inspired by a retro pinball machine. Apart from standing out on store shelves, the game incites consumers to linger a little longer as they attempt to complete it. Due to this interactive element, the La Mer lotion makes for the ideal gift, and prompts consumers to test out the product for themselves.

One immersive experience that's featured is the 'Stranger Things' pop-up bar in Chicago, which was dubbed 'The Upside Down.' Although the bar is packed with references from the popular Netflix-original series, its decor and menu focuses most specifically on the character Eleven.
6.1
Score
Popularity
Activity
Freshness
35
Dorm Room Makeover Videos
Dorm Room Makeover Videos
Wayfair Offers Dorm Room Design Ideas on Its YouTube Channel
<
34
Collaborative VR Missions
Collaborative VR Missions
Warner Brothers' Dunkirk Film is Enhanced by a Co-Play VR Experience
<
33
Podcast Marketing Overviews
Podcast Marketing Overviews
The IAB Has Released Its First Podcast Playbook
<
32
Connected Sports-Viewing Glasses
Connected Sports-Viewing Glasses
Snapchat Will Be Dispensing Its Spectacles at the 2017 US Open
<
31
Meteor-Based Body Scrubs
Meteor-Based Body Scrubs
BLAQ Offers a Body Scub Made from Meteor Powder
<
30
Personalized Stunt Driving Films
Personalized Stunt Driving Films
Ford's 'Go Faster' Puts Fans in a Stunt Driving Trailer
<
29
Cliffside Pop-Up Shops
Cliffside Pop-Up Shops
37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain
<
28
Nostalgic Mobile Clothing Pop-Ups
Nostalgic Mobile Clothing Pop-Ups
Limited Too Has Come Back to Offer a Mobile Pop-Up Shop
<
27
Educational Water Events
Educational Water Events
The Children's Water Festival Highlights the Importance of Conservation
<
26
Celebrity Identity Politics Art
Celebrity Identity Politics Art
Solange Knowles Created Interactive Art for Tate Modern's Website
<
25
Immersive IFE Headsets
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
<
24
Interactive Online Shopping Profiles
Interactive Online Shopping Profiles
Sephora Profiles Allow Consumers to Streamline Their Shopping
<
23
Dishwasher-Inspired Theme Parks
Dishwasher-Inspired Theme Parks
LG's QuadWash Water Park Offers a Unique Way to Beat the Heat
<
22
Cheesy Pop-Up Restaurants
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
<
21
AR Scavenger Hunts
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
<
20
B2B Experience Zones
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
<
19
In-Store Pizza Pick-Up Stations
In-Store Pizza Pick-Up Stations
Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
<
18
Back-to-School Prize Lockers
Back-to-School Prize Lockers
Dixie Outlet Mall's Prize Locker Unlocks Access to Daily Giveaways
<
17
Solar Eclipse-Themed Doughnuts
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
<
16
Sparkling Water Dining Events
Sparkling Water Dining Events
S.Pellegrino's 'Itineraries of Taste' is a Dining Series in London
<
15
Urban Ziplining Experiences
Urban Ziplining Experiences
London's Future Forest Offers a 40-Meter Zipline in a Shopping Center
<
14
QR Tourism Campaigns
QR Tourism Campaigns
The Hong Kong Tourism Board is Sharing the City with Artfully Designed Codes
<
13
Stress-Reducing VR Experiences
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
<
12
Fast Food Puppets
Fast Food Puppets
Krystal Puppets Have Been Donated to the Center for Puppetry Arts
<
11
Elderflower Liqueur Pop-Ups
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
<
10
Pinball-Themed Lotion Packaging
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
<
9
Humorously Small Treat Trucks
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
<
8
Haunting Scavenger Hunts
Haunting Scavenger Hunts
Annabelle Teamed Up with Mezco to Take Over Ripley's Believe It Or Not!
<
7
Social Media-Friendly Desserts
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
<
6
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
5
Experiential Wine Campaign Launches
Experiential Wine Campaign Launches
This Barefoot Wine Campaign Kicked Off with a Mobile Wine Bar
<
4
Meaning-Making Beer Pop-Ups
Meaning-Making Beer Pop-Ups
The San Miguel Experience Sees the Beer Brand Looking to Inspire
<
3
Glamorous F1 Experiences
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
<
2
Sci-Fi Series Pop-Up Bars
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
<
1
Multi-Sensory Cola Advertisements
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
<