The Australian beauty brand BLAQ is offering an "out of this world experience" with its new Meteor Shower scrub -- a product that is made from actual meteor dust.
The unique product is made from this meteor dust and activated charcoal, and each individual bag features a code on it. Consumers who purchase the BLAQ scrub are able to enter this code into the brand's website to find out what planets the meteor dust in their scrub fell from, taking the product's marketing a step further. Since meteors on earth are quite rare, many of the scrubs contain different rocks with varying backstories.
With this highly distinct product, BLAQ has able to use social media and interactive marketing in order for the brand to become better known on a global scale.