LEVETEM, a Canadian body care brand inspired by West Coast sensibilities, has launched its debut product — the Body Exfoliating Spray. This offering introduces a novel approach to body exfoliation through a leave-on formula powered by sustainably harvested marine algae.
At the core of the Body Exfoliating Spray is LEVETEM's proprietary Coast Complex, a blend of red algae from the waters off Vancouver Island and Pacific brown kelp. These plants were selected for their natural richness in minerals, vitamins, and antioxidants and work to support hydration, barrier health, and overall skin balance. The Body Exfoliating Spray also combines a 10% AHA duo of glycolic and lactic acids with soothing ingredients like aloe vera and hyaluronic acid to gently dissolve dead skin cells and smooth texture without the need for scrubbing or rinsing. Skin-identical lipids, including ceramides and cholesterol, are incorporated to help maintain comfort and reinforce the skin's protective layer.
LEVETEM's product is, thus, suitable for various skin types.
Image Credit: LEVETEM
What's Driving This Trend
- Marine-algae Beauty Ingredients
- Harnessing sustainably harvested red algae and kelp in leave-on formulations presents opportunities to replace synthetic actives with nutrient-rich, multifunctional marine bioactives.
- Leave-on Exfoliating Sprays
- Formulations that combine a 10% AHA duo with humectants and soothing agents in spray formats could disrupt traditional scrub-and-rinse routines by enabling gentle, waterless exfoliation.
- Skin-identical Lipid Reinforcement
- Incorporating ceramides and cholesterol into exfoliating products creates potential for offerings that resurface skin while simultaneously restoring barrier function and reducing irritation.
Who This Affects Most
- Skincare and Cosmetics
- The cosmetics industry may pivot toward biobased marine actives that deliver multifunctional benefits—hydration, antioxidant protection, and gentle resurfacing—spawning new product categories and claims.
- Sustainable Marine Sourcing
- Growing demand for traceable algae ingredients could accelerate investment in regenerative aquaculture, certification frameworks, and vertically integrated supply chains for cosmetic-grade biomass.
- Personal Care Packaging and Delivery
- Spray and leave-on delivery formats for exfoliating chemistries could drive development of aerosol-free dispensers, metered dosing systems, and packaging that preserves bioactive stability.
