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eLearning > Innovation & Change > Opportunity Hunting > Module 2 / 4

Megatrends

Instructor: Jeremy Gutsche
If you look at everything impacting the future, there are probably just 50 megatrends that explain every major change in consumer demand. Instead of predicting what’s hip next year, megatrends explain how the world changes in the next 3 to 10 years. At Trend Hunter, we are constantly reevaluating which megatrends are the most important and publicly reveal just 18 Megatrends that we believe have the most sway.

This module explores not just what those 18 Megatrends are, but how best to use them, alongside our 6 Patterns of Opportunity, to productionize creativity and employ more associative thinking.
Workshop Questions:
1. What is one outside industry you could better leverage for inspiration?
2. How does your team currently use trends? What could you do to refine that process?
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Insights by Trend Hunter AI
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Public
Designers are debuting autonomous technology to enhance city infrastructure
Trend - More companies are paying attention to the implications that autonomous technology can have when implemented outside the automobile industry. Permeating different aspects of city infrastructure, self-directed designs introduce greater accessibility and order to public spaces.
Workshop Question - How might your brand utilize autonomous technology?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rival Solidarity
Rival brands are putting their differences aside for a larger purpose
Trend - In the world of marketing, brands of every industry have rivals due to the similarity of their product or service and the audience they share. In efforts to raise awareness to worldly issues, competing brands are joining forces to combat matters at a larger scale.
Workshop Question - How can your brand raise awareness to worldly initiatives?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Self-Sanitation
Everyday items come with self-sanitizing functions to ensure hygiene
Trend - Self-sanitizing devices are on the rise as people become more aware of how bacteria and viruses spread and impact health. Everyday items that are accompanied with self-sanitizing capabilities include everything from earbuds to shaving devices.
Workshop Question - How is your brand preparing for new consumer behaviors post-COVID?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virus-Safe Workspace
Brands are launching social distancing office concepts to keep employees safe
Trend - The COVID-19 pandemic is reshaping the way society functions, with the concept of work having been drastically altered. Brands are creating custom concepts of what the future of work will look like including separating workspaces by 6 feet, implementing walkway directions to avoid congestion, limiting shared workplaces, and increasing sanitization.
Workshop Question - How can your brand make your customers feel safe post-pandemic?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clean Meat
"Clean meat" products come in both vegan and animal-based forms
Trend - Innovations in the food industry have led to the rise of "clean meat" products. These items can come in both vegan or animal-based forms, and are created without many of the "unnatural" ingredients that are often used to preserve or enhance meat. The use of the label "clean" comes as consumers familiarize themselves with foods that are considered healthier by having fewer ingredients.
Workshop Question - How could your brand cater to consumers' growing tendency toward thoughtful consumption habits?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Optimized News
The traditional newspaper or newsstand is revamped
Trend - With digital news significantly impacting the traditional newspaper industry, brands in this space, or entering it, are focusing on redesigning and redefining how people consume printed newspapers. This shift comes as brands look to adapt to make the industry more interesting for consumers who are now used to consuming all media in digital forms.
Workshop Question - How could your brand modernize some of the more traditional aspects of its industry?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reinvented Reusable
Single-use personal care products get an inventive eco makeover
Trend - Personal care products previously considered to be unavoidably single-use, such as cotton swabs and sheet masks, are being updated with visionary redesigns that result in something much more sustainable.
Workshop Question - What would your target customer be willing to sacrifice in exchange for an offering that better aligns with their values?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxe CBD
Cannabis products adapt toward more luxurious offerings
Trend - With the legalization of cannabis in North American regions, not only is the access to CBD becoming more widespread, but with that, a desire for more custom, premium options is on the rise as well. The luxury cannabis space is growing as more consumers view cannabis consumption as a lifestyle.
Workshop Question - How can your brand cater to more niche consumer product categories? What elements of premiumization could you add?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends