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eLearning > Innovation & Change > Opportunity Hunting > Module 2 / 4

Megatrends

Instructor: Jeremy Gutsche
If you look at everything impacting the future, there are probably just 50 megatrends that explain every major change in consumer demand. Instead of predicting what’s hip next year, megatrends explain how the world changes in the next 3 to 10 years. At Trend Hunter, we are constantly reevaluating which megatrends are the most important and publicly reveal just 18 Megatrends that we believe have the most sway.

This module explores not just what those 18 Megatrends are, but how best to use them, alongside our 6 Patterns of Opportunity, to productionize creativity and employ more associative thinking.
Workshop Questions:
1. What is one outside industry you could better leverage for inspiration?
2. How does your team currently use trends? What could you do to refine that process?
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Insights by Trend Hunter AI
Cultivated Restaurant
More restaurants are experimenting with cultivated meat-based dishes
Trend - Lab-grown meat and seafood are being developed as sustainable alternatives to traditional farming. Now that there have been significant innovations in this space, some restaurants are already developing dishes or entire business models around cultivated meats and/or seafoods.
Workshop Question - How can your brand authentically prioritize sustainability?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultivated Restaurant
More restaurants are experimenting with cultivated meat-based dishes
Trend - Lab-grown meat and seafood are being developed as sustainable alternatives to traditional farming. Now that there have been significant innovations in this space, some restaurants are already developing dishes or entire business models around cultivated meats and/or seafoods.
Workshop Question - How can your brand authentically prioritize sustainability?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Culture
Brands replicate office culture from home for their employees
Trend - In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Workshop Question - How is your brand keeping employees engaged?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anywhere Access
Tech brands are prioritizing omnipresent convenience with more innovative designs
Trend - Brands are launching innovative tech accessories, designed specifically for the needs of on-the-go consumers. Although as a concept, portable tech is not new, these products are placing a stronger focus on refining the seamlessness of user experience with anything from invisible keyboards to wallet-friendly designs.
Workshop Question - How can your brand help optimize the consumer experience on-the-go?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morning Vegan
QSRs and restaurants adopt accessible vegan breakfast options
Trend - The rise of vegan breakfast sandwiches and meals in QSRs and restaurants speaks to businesses' increased need to be more adaptive and flexible when it comes to consumers' more niche preferences.
Workshop Question - How can your brand be more flexible in its options?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Engagement
Engagement ring-buying platforms help guide users to make the right choice
Trend - Platforms on which people buy wedding rings are offering more information, quizzes and guidance about things related to the quality, design, and fit of engagement rings. These platforms simplify the buying process for users and help them better understand their options.
Workshop Question - How is your brand simplifying the purchase journey for its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Neutral Beverage
Beverage brands prioritize carbon-neutral or negative production
Trend - Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages.
Workshop Question - How is your brand prioritizing reducing its carbon output, or impact on the environment in general?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rival Solidarity
Rival brands are putting their differences aside for a larger purpose
Trend - In the world of marketing, brands of every industry have rivals due to the similarity of their product or service and the audience they share. In efforts to raise awareness to worldly issues, competing brands are joining forces to combat matters at a larger scale.
Workshop Question - How can your brand raise awareness to worldly initiatives?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Self-Sanitation
Everyday items come with self-sanitizing functions to ensure hygiene
Trend - Self-sanitizing devices are on the rise as people become more aware of how bacteria and viruses spread and impact health. Everyday items that are accompanied with self-sanitizing capabilities include everything from earbuds to shaving devices.
Workshop Question - How is your brand preparing for new consumer behaviors post-COVID?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virus-Safe Workspace
Brands are launching social distancing office concepts to keep employees safe
Trend - The COVID-19 pandemic is reshaping the way society functions, with the concept of work having been drastically altered. Brands are creating custom concepts of what the future of work will look like including separating workspaces by 6 feet, implementing walkway directions to avoid congestion, limiting shared workplaces, and increasing sanitization.
Workshop Question - How can your brand make your customers feel safe post-pandemic?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends