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eLearning > Innovation & Change > Opportunity Hunting > Module 4 / 4

Clusters

Instructor: Jeremy Gutsche
Hunt for meaningful clusters of opportunity. This is the sweet spot for most great opportunities, and what you'll learn to do in this module.What Trend Hunter refers to as a cluster is what many would call trends; however, the word trend is too broad. It can refer to next fall’s fashionable color or to macro-trends like the green movement. These trends are somewhat useful but too generic to enable breakthrough thinking.

Clustering is the art of identifying insights that are meaningful to your customer. To create clusters, you’ll need to collect your observations from trend hunting and filter through the noise.
Workshop Questions:
1. How could you cast a wider net when seeking inspiration?
2. What do you know about your target demographic that they don't know about themselves?
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Insights by Trend Hunter AI
Nature Fabric
Designers are releasing biomimicry-inspired textiles for use in fashion production
Trend - Previously, designers were eager to explore the concept of biomimicry in their “fashion as art collections,” which were exclusively reserved for viewing only. Nowadays, more brands are making biomimicry-inspired clothing available for purchase.
Workshop Question - How might you employ concept of biomimicry in your products/service?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Corporate Retreat
Businesses turn to virtual alternatives for corporate retreats
Trend - As people continue working from home, corporate offices are exploring new ways to offer retreats for employees. Whether offering ways for employees to relax or to bond, virtual options give employers freedom while maintaining boundaries among employees.
Workshop Question - How is your brand maintaining flexibility for employees and customers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Interview
Companies are developing digital platforms to make interviews more accessible
Trend - The hiring process can be tedious, and companies are developing platforms in the digital space that make virtual interviews simpler. These emerging mediums are increasingly relevant as many brands have turned almost entirely virtual in the way they conduct business.
Workshop Question - How can your company develop more accessible experiences for consumers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Noise Control
Brands are leveraging AI technology for more efficient audio communication
Trend - As more people continue to work from home, tech companies are helping with work and school efficiency by eliminating audio distractions using artificial intelligence. They are leveraging AI technology to control background noise during classes or meetings for more efficient communication and concentration.
Workshop Question - How can your brand leverage AI technology for more streamlined experiences for consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Adaptation
Artists and designers are tapping AR to compensate for cancelled events
Trend - The majority of art fairs and exhibitions have been canceled due to the outbreak of COVID-19 and many are adapting to the dramatic changes via technology. Augmented reality, in particular, is embraced by artists and designers as a means to exhibit new works and stabilize the art market.
Workshop Question - How might your brand use AR/VR to replicate or supercharge an experience?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assisted Independence
Brands are launching products that will help seniors complete various chores
Trend - As designers are striving to perfect the product user experience and user interface in favor of the senior demographic, brands are launching household and transportation products that allow older consumers to maintain their independence.
Workshop Question - How can you enhance your offering/service to satisfy the needs of an older demographic?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Genderless Gifting
Gifts that aren’t specific to any one gender are marketed as such
Trend - As gender neutrality continues its prevalance across art and design-related industries, genderless gifting is increasingly popular among consumers. Whether in design or function, brands are promoting the gender-neutral qualities of their giftable products to appeal to wider audiences.
Workshop Question - How could your brand prioritize gender neutrality?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashionable Safety
Safety and medical alert products come in high fashion designs
Trend - Medical and safety alert wearables have long been useful for those who require them, however they've frequently lacked in areas related to design and aesthetics. Now, alert wearables are offered in sleek, fashion-forward designs that those who need them can feel more comfortable wearing on a daily basis.
Workshop Question - How could your brand better prioritize both aesthetic and function?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends