Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.
FuturistU > Innovation & Change > Opportunity Hunting > Module 1 / 4

Intro to Opportunity Hunting

Instructor: Jeremy Gutsche
Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By casting a wide net and clustering ideas, you can filter through chaos to identify
patterns of opportunity.

This course breaks opportunity hunting into a number of key steps Trend Hunter has identified in our work on more than 10,000 custom trend projects and over 400,000 published articles.
Get Better and Faster

Insights by Trend Hunter AI

Upcycled Microfiber
Brands introduce tools to capture laundry microfibers for upcycling
Trend - Brands are launching new devices and tools to transform laundry microfibers into new products, contributing to sustainability efforts in the textile industry. By redelivering these textiles back to manufacturers, they can be repurposed to benefit multiple industries and applications.
Workshop Question - How can your brand reduce consumer waste and production costs?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planned Microcation
Modern consumers are taking microcations to save time and money
Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.
Workshop Question - How could your brand adjust its products or services knowing that the modern consumer takes less vacation time each year?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Chef
Brands are releasing AI-powered cooking devices for the home kitchen
Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.
Workshop Question - How could your brand repurpose industrial AI tools for the benefit of the home consumer?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Aromatherapy
Brands are launching custom home care scents for customer preferences
Trend - Brands are launching essential oil blends, candles, and pods with customizable scents tailored to customers' needs. These products reduce stresses and anxieties while boosting the mood of the customers by offering them their favorite scents and ingredients in pre-made products.
Workshop Question - How does your brand cater to different consumers' preferences with its products or services?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Evolved Education
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Workshop Question - How is your brand evolving with the cultural changes that Gen Z's influence has caused?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Art
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.
Workshop Question - How could your brand streamline user experiences with artificial intelligence?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Makeup
Cosmetic brands make customized formulas and tools more accessible
Trend - Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These customizable formulas are easy to access and more affordable than personalized beauty typically allows.
Workshop Question - How could your brand add an element of customization into its product/service?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends