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eLearning > Innovation & Change > Opportunity Hunting > Module 1 / 4

Intro to Opportunity Hunting

Instructor: Jeremy Gutsche
Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By casting a wide net and clustering ideas, you can filter through chaos to identify
patterns of opportunity.

This course breaks opportunity hunting into a number of key steps Trend Hunter has identified in our work on more than 10,000 custom trend projects and over 400,000 published articles.
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Insights by Trend Hunter AI
Personalized Supplies
Parents are looking to limit the sharing of school supplies amid COVID-19
Trend - Amid the ongoing pandemic, the back-to-school season has a lot more considerations than previous years. Parents are looking for ways to limit sharing between peers, and are turning to brands that provide ways to lavel their children's school supplies to reduce their contact with others.
Workshop Question - How can your brand support parents with safety measures during the "new normal?"
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Infrastructure
Designers & developers are making spaces friendlier for older demographics
Trend - City infrastructure is being adapted to accommodate the senior community through design-forward features that motivate activity, preserve health and safety, or simply allow for intermittent rest. These developments show a commitment to making spaces more accessible.
Workshop Question - How might your brand accommodate the older consumer's need for independence?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Nomad
Countries are now encouraging remote workers to live within their borders
Trend - While many entrepreneurs and freelancers have chosen to adopt a travel-centric lifestyle, the pandemic has enabled this lifestyle to be a possibility for many employees working from home. Governments in warmer climates are capitalizing on the opportunity with new working visas specifically designed for remote workers looking to leave the city. This will support local economies without taking away employment opportunities from permanent residents.
Workshop Question - How can your brand leverage the unexpected lifestyle changes of consumers in its products or services?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cash-Awarding Fitness
Fitness apps are now paying customers to exercise while using their apps
Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Monitoring
Remote patient monitoring becomes more common in the healthcare space
Trend - Remote patient monitoring systems are on the rise as the healthcare industry looks to increase the safety of both doctors and patients, as well as remove barriers related to accessibility when it comes to medical care.
Workshop Question - How can your brand better adjust for a post-COVID world?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Noise Control
Brands are leveraging AI technology for more efficient audio communication
Trend - As more people continue to work from home, tech companies are helping with work and school efficiency by eliminating audio distractions using artificial intelligence. They are leveraging AI technology to control background noise during classes or meetings for more efficient communication and concentration.
Workshop Question - How can your brand leverage AI technology for more streamlined experiences for consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Permanent Remote Work
Brands are allowing employees to continue remote work post-pandemic
Trend - Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic.
Workshop Question - How could your company provide consumers with flexibility in times of uncertainty?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workplace VR
Virtual reality is being used for commonplace office processes
Trend - Virtual reality's vast potential applications are now being harnessed in the workplace, with everything from employee training to virtual meetings now taking place with the help of VR. These programs enhance engagement and enhance accessibility for those who work remotely.
Workshop Question - How is your brand offering solutions to the challenges that its remote workers face?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Culture
Companies utilize tech and services to be more inclusive toward remote employees
Trend - Work culture is important to companies as it creates a sense of belonging for employees, contributing to their wellbeing and loyalty. As remote workers and freelancers increase in numbers, many businesses search for ways to expand their culture beyond the constraints of the office building through technology and third-party services.
Workshop Question - What technology can you embrace in your business model to make remote employees feel more included?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends