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eLearning > Innovation & Change > Opportunity Hunting > Module 3 / 4

The 4 Levels of Opportunity Hunting

Instructor: Jeremy Gutsche
Whether you’re an entrepreneur, artist, beureaucrat, or marketer, your goal probably involves creating something that “connects” with other human beings. However, your creativity and effectiveness are likely hindered by organizational structure, uncertainty, and unexploited opportunity.

To break free of these constraints, you need a trend-spotting toolkit. This module provides that toolkit; a sort of "plan of attack" that will help you filter through the noise and increase your likelihood of “connecting” new products and services with your customers.
Workshop Questions:
1. Looking back, what was one opportunity in your company's grasp that you wish you had taken advantage of?
2. Contrarily, what is one opportunity you feel you took full advantage of, and how could you replicate that opportunity-spotting process?
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Insights by Trend Hunter AI
In-Game Recruitment
Companies are using video games for a streamlined recruitment strategy
Trend - Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for.
Workshop Question - How can your company work with different industries to create new strategies to a common goal?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Interview
Companies are developing digital platforms to make interviews more accessible
Trend - The hiring process can be tedious, and companies are developing platforms in the digital space that make virtual interviews simpler. These emerging mediums are increasingly relevant as many brands have turned almost entirely virtual in the way they conduct business.
Workshop Question - How can your company develop more accessible experiences for consumers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Discounted Class
Businesses offer free or discounted virtual classes amidst the COVID-19 outbreak
Trend - COVID-19 pandemic's global impact is vast and only in early stages, and one of the most significant changes has been the social distancing that people around the world are having to take part in. Some brands are trying to fill in the time for customers by offering free or discounted virtual classes that allow consumers to learn or sharpen skills as they stay at home.
Workshop Question - How is your brand empowering its customers and employees in this unstable time?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Cleaning
Cleaning products are offered in recycled or upcycled packaging
Trend - As brands related to the cleaning space take note of the environmental impact their industry has, multinational and small companies alike are focusing on how to reduce the harm they do to the environment. For some brands, packaging is becoming a huge focus, and recycled or upcycled packaging materials are the first step in creating more sustainable, reduced-waste products.
Workshop Question - How is your brand responding to the growing impact of climate change?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Tattoo
Functional temporary tattoos have a variety of potential uses
Implications - Temporary tattoos with functions that include everything from monitoring alcohol to detecting overexposure to UV rays are on the rise, presenting as unique and simple solutions to maintaining health with convenience in mind. With consumers increasingly prioritizing preventative care, these functional tattoos offer them the ability to track and maintain healthy habits longterm.
Workshop Question - How could your brand find convenience-based ways to improve consumers lives?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dual-Primer
Skincare priming products come in dual formats to maximize benefit
Trend - With makeup primers often being viewed as unnecessary for individuals who prefer low-maintenance makeup routines, brands in this space are offering primers with dual-benefits in order to boost their appeal.
Workshop Question - Consider an added benefit to your product/service that would reach more consumers.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Trend - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomer who own businesses are turning to resources that offer support from a community of their peers—offering them learning opportunities they otherwise would not have.
Workshop Question - What does community support look like for your target demographic? Is it found online or in-person?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Rental
Brands begin to offer everyday items like clothing and home textiles for rent
Trend - Consumers today are increasingly thoughtful with how they spend, leading many companies--especially those whose products are used infrequently--to offer rental options in lieu of expensive purchase items. Brands that sell products used on an everyday basis, like home decor and casual fashion, are pivoting to offer a rental model as well.
Workshop Question - How will consumers' rising expectations when it comes to value and convenience impact your brand?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends