In attempts to lure in consumers with more engaging concepts, brands are turning to textured packaging designs to add more physical enticement to their products.
While packaging products with artistic imagery and typographic concepts is great for attracting consumers through visual aesthetics, taking that marketing concept one step further with textured packaging adds a whole other level of complexity to the design. Products that feature crumpled paper exteriors and folded origami designs utilize elements of touch to connect with consumers on a more physical level. Looking to go beyond simple aesthetics, these textured packaging designs are offering creatively engaging ways to connect with ordinary products.
From modular tea gift boxes to crumpled clothing cartons, these textured packaging designs will definitely intrigue consumers who desire more abstract marketing techniques.
23 Textured Packaging Designs
23
Origami Snack Packaging
Gautier's Winter Nuts Branding Unfolds to Reveal Seasonal Inspiration
22
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
21
Tearable Takeout Sacks
The Simplistic Box Bag Design Rips in Half for Easy Food-Carrying
20
Crumpled Clothing Cartons
EAS Socks Packaging Reference the Slumping Accessories Stored Inside
19
Accordion Eco Packaging
This Cardboard Box Design Can Ship Contents of Various Volumes
18
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
17
Modular Tea Gift Boxes
Ken Lo's Tea Packaging Design is Modular and Patchwork-Like
16
Torn Bulletin Branding
Brandy Chronicle Packaging Came From Repurposing Periodicals
15
Urbane Bottle Branding
Lawyer's House Wine Packaging Suits Up with a Sophisticated Sticker
14
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
13
Unblocked Brew Branding
Chee Teachee Tea Packaging is a Lovely Adaptation of the Logic Game
12
Plaited Paper Packaging
Hybrid Crayon Candles are Tucked into Slots and Folds a an Eco Container
11
Fortress Bottle Branding
Long John Whisky Packaging Takes the Look of a Castle Tower
10
Illustrated Wine Bottle Wraps
BLOCD/ Promotional Packaging Pictures the Entire Design Team
9
Shelled Pistachio Packaging
Mighty Nuts Come in a Case that Mimics the Kernels' Hard Coatings
8
Accordion Bottle Boxes
Quartz Champagne Packaging Complements the Elaborate Flavors Within
7
Burrito Bouquet Branding
Taco Ole Packaging Makes it Easy to Carry and Serve Snacks for 20
6
Faux Burlap Branding
Caribou Coffee Packaging Takes an Illusory Earthy Appearance
5
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
4
Cootie Catcher Cartons
Tea Smile Packaging is Playfully Assembled Origami-Style
3
Tree Bark Wine Branding
The 'Alternative Organic Wine' Label Concept is Naturally Wrapped
2
Subtly Textured Packaging
Jennifer Foote Re-Brands Hot Chocolate for Williams-Sonoma
1
Triangulated Terrycloth Branding
Vertty Towel Packaging Catches Eyes with Sharp and Colored Shapes
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Designer Upcycled Bags
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Compressed Toilet Paper Boxes
Bambox Changes the Way Tissues are Dispensed by Removing the Roll
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Posh Paper Craft-Inspired Lamps
The Japandi Lamp by Natalia Pogudina is Textural and Organic
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Envelope-Packaged Couch Designs
The 'Couch in an Envelope' is Modular and 100% Recyclable
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Recycled Paper Packaging Solutions
Flexi-Hex Aims to Protect Packaged Items with Rippled Paper
Origami-Inspired Adventure Packs
The Huckberry x Peak Design X-Pac Collection Has Six Pieces
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
TV Packaging Seating Solutions
The 'Cuna' Furniture by Valeria Coello is Made Out of Cardboard
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Playful Sushi-Inspired Suitcases
These Sushi Suitcases by Yujeong Shin Includes Three Styles
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Bio-Based Beauty Packaging
Texen Group and Sulapac are Revolutionizing Beauty Packaging
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Bubble Wrap-Inspired Luxury Bags
Bottega Veneta's Cabat Bag is Extravagant and Cheeky
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Textured Fluted Light Collections
Claudia Afshar Designs the Dekton Ukiyo Collection for Cosentino
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Compostable Foodservice Packaging
The Eco-Products GreenStripe Line Has New Bags and Wraps
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Sustainable Biomaterial Gift Wraps
Natural Material Studio Designed Calvin Klein’s Gift Wrap
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Luxe Calfskin Leather Bags
Bottega Veneta Designs the New Simplistic Brown Paper Bag
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Compostable Foodservice Packaging
The Better Earth Farmer’s Fiber Collection is Being Expanded
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Fiber-Based Sandwich Packaging
The Modified Atmosphere Sandwich Pack is Arriving in North America
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Pulp Foam Packaging
Stora Enso Launches the Eco-Friendly 'Papira' Pulp Foam Packaging
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Reimaged Tissue Paper Constructions
Charmin is Reinventing the Square for the Perfect Tear
Compostable Denim Packaging Trials
Levi's Rolls out Hybrid Polybags as a Sustainable Packaging
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Mono-Material Packaging Products
Saica Flex Debuts a Mono-Material Metallized Pouch for Packaging
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Bespoke Packaging Solutions
The Kite Packaging Corrugated Fan Fold is Ready for Large-Scale Use
Ocean-Friendly Upholstery Textiles
The 'Sport' Textiles Are Crafted From Shoreline-Sourced Plastic
Sustainable Eraser Packaging
Maped Erasers Receive Transparent Paper Packaging Using Cristal Paper
Eco-Friendly Instant Noodle Packaging
Nissin Cup Noodles is Launching a New Paper Cup Packaging
Reusable Paper Lunch Bags
Out of the Woods Reinterprets a Nostalgic Lunch Classic
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Tomato Stem-Based Boxes
The ICP Created Corrugated Cardboard out of Tomato Stems
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Origami-Inspired Seating Capsule
Ames Living's New Seating Line Relies on Origami-Inspired Design
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Sustainable Crisp Bags
The British Crisp Co. Debuts the First Fully Recyclable Paper Crisp Packet
Bamboo Hot Beverage Cups
Celebration Packaging Debuts its Bamboo Fiber Hot Drink Cups
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Woven Upholstery Textile Capsules
The Elemental Wright Collection Highlights Organic Architecture
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Recyclable Food Pouches
TotalEnergies and COLINES Create an Unlaminated Recyclable Stand-Up Pouch
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Paper Packaging Recycle Stations
Co-cre8 Debuts the New Paper Cup Collection and Recycling Service
Ominous Interior Sushi Restaurants
VSHD Design Creates a New Look for the Origami Restaurant
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Alternative Fiber Product Labels
These New Labelling Papers from Avery Dennison are Premium