From Crumpled Paper Bag Packaging to Origami Beer Labels
Tana Makmanee — March 16, 2014 — Marketing
In attempts to lure in consumers with more engaging concepts, brands are turning to textured packaging designs to add more physical enticement to their products.
While packaging products with artistic imagery and typographic concepts is great for attracting consumers through visual aesthetics, taking that marketing concept one step further with textured packaging adds a whole other level of complexity to the design. Products that feature crumpled paper exteriors and folded origami designs utilize elements of touch to connect with consumers on a more physical level. Looking to go beyond simple aesthetics, these textured packaging designs are offering creatively engaging ways to connect with ordinary products.
From modular tea gift boxes to crumpled clothing cartons, these textured packaging designs will definitely intrigue consumers who desire more abstract marketing techniques.
While packaging products with artistic imagery and typographic concepts is great for attracting consumers through visual aesthetics, taking that marketing concept one step further with textured packaging adds a whole other level of complexity to the design. Products that feature crumpled paper exteriors and folded origami designs utilize elements of touch to connect with consumers on a more physical level. Looking to go beyond simple aesthetics, these textured packaging designs are offering creatively engaging ways to connect with ordinary products.
From modular tea gift boxes to crumpled clothing cartons, these textured packaging designs will definitely intrigue consumers who desire more abstract marketing techniques.
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