35 Super Bowl Marketing Innovations

These Super Bowl 2020 marketing innovations range from QSR restaurant promotions to empowering tech ads.

Memorable television commercials played during Super Bowl LIV include Microsoft's inspiring 'Be the One' ad. The ad spotlights Katie Sowers, an offensive assistant coach with the San Francisco 49ers who chronicles her childhood dream of playing football in a male-dominated sport and her current barrier-breaking career as an NFL coach. Audi's 'Let it Go' commercial is another fun standout and stars Game of Thrones actress Maisie Williams who is captured singing Frozen's iconic song of the same name alongside a cast of everyday people who join in the rendition.

Other Super Bowl 2020 marketing examples include Wholly Guacamole's Avocado Hand Insurance publicity stunt that aims to protect avocado fans from common food prep injuries during the big game. Frank's Red Hot's virtual spin the bottle contest rounds off this list and celebrates the hot sauce brand's 100 year birthday and this year's Super Bowl event with a contest offering fans the chance to win $36,500.