While retailers are constantly competing against each other to have the most hip and modern products, these retro branding techniques are here to showcase that vintage designs can be a great way to stand out from other products.
The branding of a product can be one of the most influential parts of marketing it to potential consumers, and while most companies are looking to make their items look sleek and contemporary, these retro designs are more about paying tribute to products of the past. A great way to distinguish themselves from the more minimalist designs, these retro branding techniques are allowing consumers to appreciate how products were labelled and sold in the past.
From pinup-branded java to 50s-inspired designs, these retro branding techniques will definitely make an impression on shelves with their nostalgically old school themes.
74 Retro Branding Techniques
From Lovely Vintage Labelling to Old-Time Maritime Marketing:
Tana Makmanee — Nov 21, 2013 — Marketing
74
Heirloom Champagne Releases
Perrier-Jouet Celebrates its 200th Anniversary With the Bi-Centenaire
73
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
72
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
71
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
70
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
69
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
68
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
67
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
66
Retro Paper Bag Collections
To Have & To Hold by Tim Sumner Focuses on Nostalgic Designs
65
Optical Illusion Packaging
The Cafe Brasileiro Java Wrapper is Visually Arresting
64
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
63
Bold Textual Branding
The Szelet Identity Design is Punchy and Combo of Retro and Contemporary
62
Personal Botanical Packaging
The 'ilovedust' Team Creates the Ultimate Design for Allotinabox
61
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
60
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
59
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
58
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
57
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
56
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
55
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
54
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
53
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
52
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
51
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
50
Beard-Grooming Branding
Strangland's 'Stache Wax Packaging Has a Fashionable and Functional Appeal
49
Authentic Bavarian Branding
Das Horn Packaging Refreshes Antique Graphics for an Iconic Image
48
Vintage Luxury Sweets
Chocolove Delivers Quality Chocolate in Sweet Wrapper
47
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
46
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
45
Vintage Hygiene Packaging
Claus Porto Still Makes Soaps Like The Old Times
44
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
43
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
42
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
41
Moonshine-Inspired Hot Sauces
This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle
40
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
39
Hand-Stamped Popcorn Bags
The Pipcorn Packaging is Inspired by Vintage 1850s Signage
38
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
37
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
36
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
35
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
34
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
33
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
32
Doodled Dessert Branding
Theo Chocolate Packaging was Designed with Lovely Freehand Labels
31
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
30
Animated Bottle Branding
Chin8neri Packaging Gives a Vintage Beverage New Flavor
29
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
28
Caffeinated Chalk Compositions
Jaymie McAmmond's 'Chalkboard Murals' Illustrate Coffee Facts
27
Adventurous Vino Packaging
The Marque de Burgos Wine Label is Full of Wanderlust and Whimsy
26
Retro Penny Matchbooks
The Packaging for Benjo's Pennies is Wonderfully Chic and Counterintuitive
25
Candy Wrapper Cleansers
The Murphy and Daughters Soap Packaging Will Satisfy your Sweet Tooth
24
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
23
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
22
Kitschy Illustrative Packaging
The Dumpling Dynasty Brand Uses Vintage Asian Influences
21
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
20
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
19
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
18
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
17
Bold Floral Branding
Orla Kiely Toiletries Packaging Bears Her Beautiful Geranium Motif
16
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
15
Glowing Goddess Branding
Sarah Swanton Creates an Art Nouveau-Inspired Rebranding for Lindt
14
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
13
Pomade Perfume Packaging
Slacks Cologne Branding Channels a Vintage Primping Product
12
Wind-Blown Animal Labels
Carhatt Vineyards Sports Packaging Design Inspired by Weathervanes
11
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
10
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
9
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
8
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
7
Cinematic Showdown Branding
The Alamo Drafthouse Cinemas Wine Pays Homage to the Princess Bride
6
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
5
Discrete Drinking Sets
The Speakeasy Prohibition Preparedness Kit Will Keep Your Hooch Hidden
4
Bad Breath Bankrolls
Cory Etzkorn for Peppermint is a Patriotic Breath-Mint Design
3
Retro Guitar Accessories
DrNo Effects Creates Vintage Pedals with a Vibrant Retro Look
2
Vintage Pre-Mixed Cocktails
These Classic Drinks by Master Malt Make Bartending A Breeze
1
Giant Gastronomic Condiments
Sir Kensington's Gourmet Scooping Ketchup is Fancy
Related Ideas
Retrofuturism Laptop Designs
This Lofree Retro Laptop Concept by Wonjae Kim is Made with PBT
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Vintage-Style Timepiece Collections
The Casio Vintage A100 Series Watches Come in Four Finishes
Collaboration Retro Tennis Apparel
The Lacoste x Sporty & Rich Collection Has a Soft Palette
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Sophisticated Rustic Clothing Collections
LIVØM Embraces Rustic Elegance for Its Latest Collection
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Post-Depression Jean Styles
The Levi’s Vintage Clothing 1937 501 Jeans Revive a Classic
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Classic Heritage-Inspired Fashion Lines
Laura Ashley Collaborates with Joanie on a 29-Piece Line
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Recycled Clothing-Crafted Furniture
Hemingway Design Transforms London's Traid Store
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Fully Circular Fashion Brands
Reformation Aims to be 100% Circular by 2030 with 'RefRecycling'
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Bauhaus-Inspired Pattern Collections
Design En Rogue Architecture Recently Debuted Its New Line
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Flannel Patterned Timeless Collections
Converse Presents the Nostalgic Upcycled Flannel Chuck 70
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Mid-Century Nostalgic Hotel Redesigns
Hotel Riomar Launches a New Design with Bright Contrasts
Retro-Themed Metallic Homeware
The Collaborative Rabanne H&M Home Collection Nods to the 70s
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
Commemorative Apparel Lines
The Lee Valley 45th Anniversary Range Features Exclusive Merchandise
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Artful Accessory Ranges
Patricia Nash Designs' Renaissance Revival Collection References History
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Retro Boldly Printed Eyewear
Oakley Revives the Racing Jacket Striped Sunglasses for Spring
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Lighting-Restoring Studios
skinflint Restores Vintage Lighting for Homes, Restaurants and Shops
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Sandwich-Inspired 70s Decor
The Retro Schlotzsky's Sandwich Studio Line Honors an Iconic Menu Item
Artist-Crafted Upcycled Fashion Collections
Noel Mercado Launches the 'Earth Tones' Capsule
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Timeless Fashion Collections
ORGANICJOHNPATRICK Presents a New Range of Pieces for the Season
British Vintage-Tinged Streetwear
Yardsale Presents its Latest Collection of Retro Looks
Thrifter-Themed Fall Streetwear
Patta Presents its Latest Collection for the FW23 Season
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
70s-Inspired Structural Furniture
Nouveau Standard Creates the Collection 12 of Retro Designs
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Retrospective Lip Balm Collections
The 50th Anniversary Vault Collection Features Iconic Lip Balms
Functional Vibrant Clothing Collections
Mavrans is a Vibrant and Carefree Lifestyle Brand
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
European Refurbished Tech Retailers
Refurbed Offers Refurbished Electronics in Vienna and Beyond
Historic Giftable Homewares
Verve Culture is a Women-Run Business with Stunning Glassware
Eco-Friendly Denim Dyes
Panther Denim Introduces the 'Retro Dye' for Sustainable, Colored Denim
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Creatively Repaired Garment Collections
TOAST Emphasizes Sustainability in New Capsule
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Performance-Ready Stylish Tennis Capsules
Lacoste Presents the Retro Lineshot Collection
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upcycled Vintage Garments
Beyond Retro Taps AllSaints Founder Stuart Trevor for a New Capsule
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Retro-Tinged Montreal Restaurants
Ivy Studio Blends Vintage Details to Buvette Daphnée Restaurant
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Nostalgic School Supplies
The Staples Pep Rally Collection Features 90s-Inspired Accessories
Cozy Quality Footwear Collections
194 Local and Reebok Team Up for a New Beatnik Collaboration
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Retro Ashtray Sets
Bogart's Little Orange Ashtray Set is Cute and Eye-catching
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands