For millennia, the only way to experience anything approaching virtual reality was to fall asleep and dream, but the October 2017 virtual reality trends show that today, the immersive experiences are entirely available in the waking world as well. Whether virtual reality, augmented reality, mixed reality, or any other modern experiential format, designers, developers, and engineers have created impressive pieces of content for consumers to explore.
Though we typically think of VR and AR as relatively passive experiences — ones where a true experience in the real world is replaced with a digital facsimile — companies are finding ways to make VR active. For example, the VirchyBike Lite system turns a stationary bike into a virtual cycling race where riders feel as though their cycling across a real outdoor track.
Top 30 Virtual Reality Trends in October
30
AR Dentistry Mirrors
This AR Cosmetic Dentistry Aid Helps Patients Try on Different Smiles
29
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
28
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
27
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
26
Augmented Reality Menus
'Kabaq' Offers 3D Renderings of Restaurant Menu Items
25
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
24
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
23
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
22
AR App Profiles
Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'
21
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
20
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
19
3D Audiophile Speakers
The 'YARRA 3DX' Audio System Projects Sound for VR, AR and More
18
Personalized AR Cartoons
Bitmoji on Snapchat Can Now Be Manipulated in Augmented Reality
17
Song-Deconstructing VR Experiences
Google's 'Inside Music' Lets Users Explore Songs Spatially
16
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
15
Smartphone-Connected VR Systems
Zeiss VR One Connect Puts PC VR Content on Mobile VR Headsets
14
Augmented Reality Gravesites
Virtual Graves Offer a Cost-Effective Alternative to Funerals
13
VR Meditation Videos
'm ss ng p eces' 360-Degree Video Combines VR with Meditation Techniques
12
Assistive AR Sight Apps
Samsung's Relúmĭno Helps to Users with Vision Impairments to See Better
11
Virtual Cycling Races
VirchyBike Lite is a Stationary Bike That Simulates Long-Distance Races
10
Inexpensive Branded VR Headsets
The Dell Visor will Launch in October at a Cost of $350
9
Alzheimer's-Tracking VR Games
Sea Hero Quest is a Virtual Reality Game App For Fighting Dementia
8
Multipurpose 360-Degree Cameras
The Insta360 ONE Operates in a Multitude of Different Ways
7
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
6
VR Horror Experiences
'IT: FLOAT' is a Frightening Virtual Reality Cinematic Experience
5
Superhero Nail Salon Campaigns
The Powerpuff Girls are Taking Over WAH London for a Month
4
Safe Delivery Simulators
UPS is Now Using a VR Driving Simulator to Train New Drivers
3
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
2
360-Degree Closet Tours
Vogue's Tour of Kendall Jenner's Closet is Powered by Google Daydream
1
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
Related Ideas
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Real-Time Performance-Tracking Eyewear Designs
CYBERSIGHT Revolutionizes Smart Eyewear for Sports
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Augmented Reality Motorcyclist Helmets
The Shoei EyeLights GT-Air 3 Smart Has a nano-OLED Display
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Small-Space VR Platforms
Snack VR Operates in Just Five Square Meters
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
All-In-One AR Glasses
INMO Technology Introduces the High-Performance INMO Air 3
Smart Glasses Gaming Bundles
The ASUS ROG XBOX Ally X20 Bundle Comes with AR Eyewear
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
AR Rug Visualizer Tools
Rugs.com Launches Its Augmented Reality Visualization Tool
Gemini Smart Glasses
Google Debuts AI Glasses With Audio And In Lens Displays
Extended Reality Glasses
The XREAL AURA Spatial Computing Glasses Offer Up to Five Virtual Screens
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Augmented Reality Glasses
Snap Specs Combine Immersive Displays with Standalone Smart Eyewear
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Virtual Watch Brand-Inspired Experiences
Casio Debuts the VIRTUAL G-SHOCK Project in Roblox
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Multifunctional Mixed Reality Glasses
VITURE Launched the Luma and Beast XR Glasses
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
AR-Enabled Ski Rescue Helmets
The Conceptual Argus AR Helmet is Controlled by the Wearer's Eyes
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Immersive Recovery Therapies
NeuroAnimation Technology Promotes Motor Recovery & Brain Health
Immersive Mobile Gaming Solutions
Viture x 8BitDo Ultimate Mobile Controller Supports XR Glasses
Ultra-Bright AR Display Eyewear
The TOZO VIZO V1 AR Glasses are Adjustable
AR Documentary Series
The Seven Wonders of the Ancient World Links Content with QR Codes
Mixed-Reality Fitness Applications
Kinneta Showcased a Variety of VR Fitness Apps at AWE 2025
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Ai-Powered Metaverse Collaborations
Futureverse Strengthens Its Reebok Impact Collaboration
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Compact AR Glasses
Spectacles Gen 5 Offers Shared AR Experiences with Snap OS Integration
Elevated Smart Glasses
Meta’s Ray-Ban Smart Glasses Have Built-In Display of Real-Time Translation
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Guided Challenge Party Games
Tomy's Human Controller Game Involves a Connected Headset
AR Cinema Glasses
Xreal 1s Glasses Expand the One Series Ar Ecosystem with 1200p Optics
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
Game Developer-Targeting AI Tools
Ramen VR Debuts Telos for Its Existing Aura Platform
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI-Packed Smart Glasses
The RayNeo X3 Pro AR Glasses Offer Immersive Viewing Experiences
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Accessible AR Eyewear Brands
X by XREAL Will Launch the A01 Model for $299
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Motion-Tracking Ring Designs
Sensoryx's Suite of Technological Tools are Cutting-Edge
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Graphics AR Smart Glasses
Rayneo AR Glasses Feature Batman Content on 3D-Ready Lenses
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
HDR10-Enabled AR Eyewear
The RayNeo Air 4 Pro Ha a Custom Vision 4000 Processor
AR Driving Assistance Glasses
Sherpa’s AR Glasses are Made to Decode Road Signs for Drivers
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Gamified Fitness Apps
The Tae Bo Reboot App is Engaging and Immersive
Historic AR Experiences
Nishichayagai is Attracting New Visitors with an Artful Exhibition
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
High-Fidelity Space Voyages
Interstellar Arc is an Immersive Space Exploration Experience
Location-Based Storytelling Apps
Storyrabbit Functions as a Personalized Audio Tour Guide
AI Virtual Try-Ons
Wear AI Lets Users Try On Clothing Using AI And Personal Photos
AI-Powered VR Toolkits
Meta's Agentic Workflow for IWSDK Democratizes WebXR Development
Retro Goggle-Style Gamer Accessories
The Nintendo Classics Virtual Boy Revives a 90s Console
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
AI-Enhanced Virtual Reality Therapies
PsyTechVR Offers Clinicians & Patients Sophisticated Tools
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Sound-Dectecting AR Mirrors
Snapchat and Oasis' Venting Machine Rewards Screamers with Cold Drinks
Eye-Controlled Rescue Helmet
The Argus AR Ski Helmet Lets Rescuers Control Tech by Eye
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
AR Aiming Glasses Prototype
Future Optek Introduced Its AR AimGlass
AR Astronomy Tools
Space Gate Delivers An Immersive AR Astronomy Experience
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
Virtual Fitting Mirror Systems
Ovme Smart Mirror System Lets You See, Feel, and Fit Outfits
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Prescribable VR Therapy Programs
Brainjo Launches Its VR DiGA Product For Children With ADHD
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Lightweight AR Glasses
The XREAL One AR Glasses Feature a Lighter Frame and New Brightness
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Web3-Enabled Sports Games
Mythical Games Debuted 'FIFA Rivals' on Mobile Devices
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
Extended Reality Headset Updates
Samsung Offers a Key Software Update for the Galaxy XR
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Spatial Awareness Headphone Models
The Spherephones Use Spatial Music to Connect Users to Robots
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
AR Motorcycle Helmets
Aegis Rider Strives to Enhance Safety for Motorists
Experiential Racing Mapping Features
The Apple Maps Formula 1 Experience Digitizes the Raceway
Horror-Themed VR Worlds
Blumhouse is Creating the 'Horrorverse' for Meta Quest 3
Real-Time 3D Engines
Unity Enables 2D, 3D, VR & AR Project Development Across Industries
Advanced Research Glasses
Aria Gen 2 Enables AI-Driven Insights and AR Research Applications
Immersive Blood Donation
Samsung and Abbott Use Galaxy XR to Create Calming Donor Experiences.
Celebratory VR Promotions
Zero Latency VR is an Expert in Free-Roam Virtual Reality Entertainment
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
Augmented Reality Headphones Systems
Brandenburg Labs Demonstrates Its Okeanos Pro System
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Hybrid Entertainment Venues
Playdium Vaughan Blends Arcade Games, AR Attractions and Event Spaces
VR Rail Carriages
The St Vincent’s Express Takes Senior Care Residents to 10 Countries
Interactive AI Headsets
The Samsung Galaxy XR Runs the Android XR Platform
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Interactive Virtual Train Tours
Ocean3D Partners with Lumo Trains on an Interactive Virtual Tour
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Educational VR Florist Programs
The Texas State Florists' Association Debuts a Unique VR Program
AI-Powered AR Smart Glasses
Snap Specs AR Glasses Add Spatial AI And Gaming
Immersive Dance Analysis
Cornell’s DanXeReflect Uses XR Avatars to Help Dancers Refine Movement
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
Spatial Utility Tools
Boost Productivity With Mixed Reality Tools Using Widgets App
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Portable XR Screens
RayNeo Air 3s Pro — Affordable 201‑Inch Virtual Display
Digital Urban Replica Systems
RealityMaps Serves Governments, Urban Planners, and Developers
Superhuman Sight AR Glasses
UTRACK AR Glasses Has Integrated AI for Extraordinary Visual Insight
Virtual Fitness Tracking
Steptastic Turns Activity Into Global Challenges and Daily Goals
AI Virtual Tours
RealTour AI Creates Professional Property Tours Quickly And Easily
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Multi-Protocol Smart Home Devices
THIRDREALITY Has Outlined Its Forthcoming Product Strategy
Immersive Fitness Apps
Gym Spatial Brings Immersive Environments To Apple Vision Pro Workouts
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game