For millennia, the only way to experience anything approaching virtual reality was to fall asleep and dream, but the October 2017 virtual reality trends show that today, the immersive experiences are entirely available in the waking world as well. Whether virtual reality, augmented reality, mixed reality, or any other modern experiential format, designers, developers, and engineers have created impressive pieces of content for consumers to explore.
Though we typically think of VR and AR as relatively passive experiences — ones where a true experience in the real world is replaced with a digital facsimile — companies are finding ways to make VR active. For example, the VirchyBike Lite system turns a stationary bike into a virtual cycling race where riders feel as though their cycling across a real outdoor track.
Top 30 Virtual Reality Trends in October
30
AR Dentistry Mirrors
This AR Cosmetic Dentistry Aid Helps Patients Try on Different Smiles
29
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
28
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
27
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
26
Augmented Reality Menus
'Kabaq' Offers 3D Renderings of Restaurant Menu Items
25
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
24
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
23
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
22
AR App Profiles
Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'
21
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
20
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
19
3D Audiophile Speakers
The 'YARRA 3DX' Audio System Projects Sound for VR, AR and More
18
Personalized AR Cartoons
Bitmoji on Snapchat Can Now Be Manipulated in Augmented Reality
17
Song-Deconstructing VR Experiences
Google's 'Inside Music' Lets Users Explore Songs Spatially
16
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
15
Smartphone-Connected VR Systems
Zeiss VR One Connect Puts PC VR Content on Mobile VR Headsets
14
Augmented Reality Gravesites
Virtual Graves Offer a Cost-Effective Alternative to Funerals
13
VR Meditation Videos
'm ss ng p eces' 360-Degree Video Combines VR with Meditation Techniques
12
Assistive AR Sight Apps
Samsung's Relúmĭno Helps to Users with Vision Impairments to See Better
11
Virtual Cycling Races
VirchyBike Lite is a Stationary Bike That Simulates Long-Distance Races
10
Inexpensive Branded VR Headsets
The Dell Visor will Launch in October at a Cost of $350
9
Alzheimer's-Tracking VR Games
Sea Hero Quest is a Virtual Reality Game App For Fighting Dementia
8
Multipurpose 360-Degree Cameras
The Insta360 ONE Operates in a Multitude of Different Ways
7
Mixed-Reality Car Showrooms
The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze
6
VR Horror Experiences
'IT: FLOAT' is a Frightening Virtual Reality Cinematic Experience
5
Superhero Nail Salon Campaigns
The Powerpuff Girls are Taking Over WAH London for a Month
4
Safe Delivery Simulators
UPS is Now Using a VR Driving Simulator to Train New Drivers
3
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
2
360-Degree Closet Tours
Vogue's Tour of Kendall Jenner's Closet is Powered by Google Daydream
1
TV-Themed Magazine Trailers
The New Yorker Television Issue is Being Promoted with Its Own Trailer
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Practically Styled AR Glasses
The Conceptual 'One-Week' AR Glasses are Smartly Designed
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
AR Museum Eyewear Headsets
The 'MetMate' AR Glasses Concept Elevates Museum Goer Experiences
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Kid-Friendly AR Helmets
The 'AR Helmet' Concept by Designer Dot Supports Creativity
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Mixed-Reality Outdoor Headsets
The Nothing Voyage (1) is a Headset Concept for the Outdoors
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Body-Tracking Metaverse Shoes
These Full-Body Tracking Shoes Translate Wearer to Player Movements
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Full-Body VR Workouts
Total Body by Liteboxer Prioritizes One-on-One Interactions
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
Digital Fashion Competitions
ZERO10 is Hosting the 'Open Call' AR Fashion Design Contest
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
AR-Enabled E-Commerce Products
Nextech AR Launches 'ARitize Configurator' For Shopify
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
High-Power Pro-Grade VR Headsets
The Varjo XR-4 Series Includes Three Models
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
Senior-Targeted Metaverse Services
MyndVR Partnered with Oroi to Create Tailored VR Experiences
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Healing VR Experiences
St Giles Hospice Immerses Hospice Patients in Soothing Environments
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Physical World-Blending VR Headsets
The Oculus VR Founder's Latest Headset Connects to the Brain
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Advanced AR Eyewear Platforms
The Qualcomm Snapdragon AR2 Platform is Compact Yet Capable
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Elderly VR Fitness Platforms
RendeverFit Merges Physical and Cognitive Fitness for the Elderly
Accessible Comfort-Focused VR Headsets
The Meta Quest 3 VR Headset is Compact and Slim
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Metaverse Treatment Centers
XRHealth Partnered with HTC for Virtual Healthcare Offices
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Augmented Reality Projection Laptops
Sightful Presents Spacetop, a Screenless Projecting Laptop
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Collaborative Professional AR Headsets
The Almer Arc 2 Captures the User's Viewpoint with a Camera
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Enterprise-Ready VR Headsets
The Lenovo ThinkReality VRX Supports Business Applications
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Goggle-Shaped VR Headsets
HTC's Standalone VR Headset Can Now Be Preordered on Amazon
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Virtual Reality Gaming Consoles
Sony Introduces its New Playstation VR 2 with a Headset
Celeb-Starring VR Horror Films
Meta Launches Vanessa Hudgens-Starring 'Haunted House' Expereince
No-Code AR Creators
Blippar's Platform Allows Users to Produce AR Content for AR Headsets
Free-Roam VR Games
Games Workshop's Warhammer 40K is Getting a VR Experience from Zero Latency
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
VR-Based Chronic Pain Treatments
Veterans Affairs Facilities Write Prescriptions of RelieVRx
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
Virtual Mixed-Reality Headsets
Canon Unveils the New MREAL X1 Headset During CES 2023
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Mixed Reality Racer Games
Hot Wheels Rift Rally Game is Set to Launch Officially in March
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Sports-Focused VR Headsets
The 'JioDive' Headset Allows Users to Experience Cricket Games in VR
VR Developer Acquisitions
Ndreams Acquired Near Light, a Collaborator in the VR Space
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Game-Based VR Subscriptions
Meta Announces the Quest+ VR Subscription for Never-Ending Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Gaming-Ready AR Headsets
Niantic Made Use of the Qualcomm Snapdragon AR2 Platform
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
Heart-Rate Monitoring VR Headsets
Meta Quest is Now Able to Sync their Workouts on Phones
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
AR Spray Painting Experiences
Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
Technical Enterprise-Ready AR Headsets
The Conceptual 'Rumen' Helmet AR Headset is Field-Ready
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
Compact Featherlight VR Headsets
The Bigscreen Beyond Headset Has 5K OLED Microdisplays
Virtual Esports Tournaments
Virtex Will Host an Entirely Virtual Esports Competition for Echo VR
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds