Smartphone-Connected VR Systems

Zeiss VR One Connect Puts PC VR Content on Mobile VR Headsets

VR gaming on PCs is an expensive pastime, since it requires not just the PC's and game's costs but a standalone VR headset as well; the Zeiss VR One Connect system helps to save gamers money. The system lets users route PC-based VR games to their smartphones, which they can then connect to a significantly less expensive mobile VR headset.

The Zeiss VR One Connect system is the product of a partnership between Zeiss and Steam, the online game marketplace. One Connect runs SteamVR games that play through PCs, but sends pre-rendered graphics to smartphones directly through a USB cord connected to the computer. This means that the computer does all the heavy lifting of processing while the phone merely provides a display. Since nearly every gamer is likely to have a smartphone already, the One Connect system is far more cost-efficient.

Affordable VR Gaming
The Zeiss VR One Connect system presents an opportunity for disrupting the expensive VR gaming industry by making it more cost-efficient.
Mobile-connected VR
Smartphone-connected VR systems like the Zeiss VR One Connect could disrupt the VR market by making VR more accessible and easily portable on-the-go.
Pc-to-mobile VR
The trend of rendering PC-based VR to mobile devices like the Zeiss VR One Connect could disrupt the market by providing consumers a more convenient way of gaming and watching immersive content.

Industries Being Reshaped

Gaming
The Zeiss VR One Connect system presents an opportunity to disrupt the expensive gaming industry by providing more affordable options for playing VR games.
Mobile Devices
The trend of VR systems connecting to mobile devices like the Zeiss VR One Connect presents an opportunity for companies in the mobile device industry to create VR-compatible devices and accessories.
Entertainment
The trend of rendering PC-based VR to mobile devices like the Zeiss VR One Connect presents an opportunity to disrupt the entertainment industry by providing consumers a more immersive and convenient way of watching movies and TV shows.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 55%
Freshness 8%

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