These November 2020 social media trends speak to audiences on the digital platform for many purposes. Some brands aim to garner engagement, create conversation, promote new projects, collaborations, or bring awareness to causes beyond themselves.
One example was executed by Cinnamon Toast Crunch in collaboration with Jason Derulo and Bebe Rehxa. Using TikTok's platform, the trio create a challenge of themselves dancing with a cereal box over their heads to the song "I Wanna Dance With Somebody' by Whitney Houston. This engages an audience of viewers to use their own cereal box and let lose through dance. Another social media concept this month was by Oikos and its playful one trip grocery challenge. The brand offers $15,000 to one person who can carry their groceries into their home in one trip.
Top 40 Social Media Trends in November
From Cereal Dance Challenges to One Trip Grocery Challenges:
Amy Duong — Nov 28, 2020 — Social Media
39
Tequila-Themed AR Lenses
1800 Tequila Created AR Lenses for Snapchat Featuring Artwork
38
Millennial-Friendly Holiday Wine Kits
Celebrate the Holidays with BABE Wine’s Gift Bundles
37
Collaborative Creator-Led Menus
TikTok Treats on Postmates Shares Viral Food and Beverages
36
Halloween-Themed Chat Services
Messenger & Universal Monsters Unveiled New Halloween Experiences
35
Canadian Social Media Platform Ads
TikTok Launches its First-Ever Campaign in Canada
34
Ironic Miniature Graphic Tees
Chinatown Market Pranks Fans with the Mini T-Shirt Design
33
Virtual Toy Museums
Mattel's Fisher-Price Toy Museum Revisits Toys from Decades Past
32
Cereal Box Dance Challenges
Cinnamon Toast Crunch's #CTCVoiceBox Challenge is on TikTok
31
Gen Z Social Apps
Squad Partners with Snap to Launch Camera Kit to Power Camera and AR Experiences
30
Pumpkin Spice Baked Goods
Walmart Bakeries Boasts Delicious Treats for National Pumpkin Spice Day
29
AI-Powered Recipe Chatbots
The Kroger Chefbot Offers Recipes to Reduce Food Waste
28
Wine-Branded Digital Bingos
BABE Wine Will Reward Fans During the Bachelorette Premiere
27
Crossover Halloween Christmas Trees
The Halloween Christmas Tree is for Those Celebrating Both
26
Vegan Senior Challenges
The Northwest Connexion Challenge Virtually Unites Seniors with Veganism
25
Neighborly Social Media Features
Facebook's 'Neighborhoods' Feature Aims to Connect Communities
24
Voter-Targeted Game Streams
AOC Played 'Among Us' on Twitch to Connect with Young Voters
23
Cannabis-Normalizing Social Accounts
@bluntblowinmama on Instagram Helps Educate the Public
22
One Trip Grocery Challenges
Oikos Triple Zero Will Give One Lucky Fan $15,000 for Groceries
21
Location-Based Dating Apps
The 'Promenad' App Helps Singles Connect and Socialize
20
Social Media Cannabis Chefs
JeffThe420Chef on Instagram Showcases Special Recipes
19
Season-Specific Beer Giveaways
Bud Light's #PumpkinPatchPayout Campaign Rewards NFL Fans
18
Social App Analytics Platforms
'TikMeter' Provides Profile Analytics and More
17
Social AR City Lenses
Snap Launched the City Painter Feature for Certain Areas in London
16
Chip-Branded Model Searches
The Doritos Dinamita Model Search Boasts a $1,000 'Modeling Contract'
15
Sneaker Lock Screen Updates
Jeremy Booth Helps People Create 'Aesthetic Home Screens' with Nike
14
Social Media Copyright Tools
Facebook's Creator Studio Now Offers a 'Rights Manager for Images'
13
In-App Music Features
'Sounds on Snapchat' Allows Users to Add Music to Their Clips
12
Gum-Branded Baseball Giveaways
Bazooka Debuts a Baseball Cards Giveaway and Instagram Filter
11
Monstrous Mochi Giveaways
My/Mo Mochi Ice Cream is Giving Away a FrankenFreezer for Halloween
10
Social Media Burrito Challenges
Trae Young and Chipotle Challenge TikTok to the 53 Foot Challenge
9
Face Mask Emoji Updates
Apple's Face Mask Emoji Has Been Updated to Feature a Smile
8
Informative Cannabis Social Accounts
thedankdutchess Offers Important CBD Information on Instagram
7
Social Media Baseball Campaigns
MLB's Twitter Campaign is Engraving Baseballs with Fan Tweets
6
Frozen Pizza Sweepstakes
Papa Murphy's is on the Search for Old Frozen Pizzas
5
Enlightening Fashion-Branded Podcasts
PacSun Recently Launched the PACTALKS Podcast Series
4
Misinformation Social Media Updates
Twitter's New updates hope to fight election misinformation
3
Social Media Chat Updates
Instagram's DM Updates Feature Disappearing Messages
2
Misinformation-Deterring Social Media Updates
Twitter is Flagging Retweets with False Information
1
Interactive Voting Videos
YouTube's YouChoose 2020 Shares a Guide to Voting in the Election
Related Ideas
Retro Collectible Toy Cereals
Kellogg's and Toy Story 5 Partnered to Celebrate the Movie
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Athlete-Inspired Cereal Boxes
Alysa Liu and Lucky Charms Released a Limited-Edition Cereal Box
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sweet Viral Doughnuts
The Dunkin’ Brainrot Doughnuts Range Turns Meme Culture into Confectionary
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
60s Superhero Cereal Branding
General Mills and Marvel Studios Partnered for Retro Cereal Branding
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Nutrition-Supporting Cereal Products
WK Kellogg Co Debuts Two Cereals to Support Student Nutrition
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Naturally Colored Whimsical Cereals
Lucky Charms Unicorn Cotton Candy Features New Marshmallows
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Fiber-Focused Cereal Campaigns
This WK Kellogg Co National Cereal Day Campaign Celebrates Fiber
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Modernized Cereal Nutrition Frameworks
The WK Kellogg Co SPOONS Framework is Rolling Out Now
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Immersive Cereal Video Games
Weetos World is Launching with the Help of Roblox and Fandom
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Better-For-You Snack Campaigns
Catalina Snacks Debuts 'The Bright Side of Better' Campaign
Hip Hop Artist Partnerships
Kellogg's Frosted Flakes Taps J.I.D to Reimagine an Iconic '90s Jingle
Local Social Media Feeds
TikTok’s Local Feed Uses Precise Location Opt-In, Excludes Minors
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Complimentary Coffee Campaigns
Krispy Kreme and Joe Jonas Partnered for National Coffee Day
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Sentimental Dairy Campaigns
'Everybody Milk' by Dairy Farmers of Ontario Celebrates Daily Rituals
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Food-Themed Baby Names
The ALDI Baby Name Campaign Sparks Ideas for Food-Loving Parents
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Chameleon-Inspired Flavor-Focused Campaigns
Tootsie Roll Debuts a Color-Changing Chameleon
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Branded Nutrition-Focused Challenges
Fresh Express is Launching the Fresh Start Challenge
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Cinematic Cereal Branding
The Wheaties Marty Supreme Cereal Celebrates the Upcoming Movie
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Food Sharing Platforms
TotallyChefs Connects Users to Share and Discover Recipes Globally
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Cereal-Inspired Coffee Blends
Cinnamon PEBBLES™ and Bones Coffee Company Drops a New Coffee Flavor
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Gaming-Inspired Food Partnerships
Nanak Foods and Nintendo of Canada Debut Their Collaboration
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Asian Film-Themed Promotions
Crocs Launches a Media-Themed Monsoon Campaign in Southeast Asia
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Recipe Conversion Tools
CookTok Turns TikTok Cooking Clips Into Clear, Step-By-Step Recipes
Single Cook Connections
Knorr's #ServingSingles Empowers People to Spotlight Foodie Friends
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Cereal-Celebrating Cookie Promotions
Chip City Cookies Cereal Week Celebrates Sweet Breakfasts
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Viral Egg Tasting Menus
Sweet, Savory and Surprising Egg Flights are Taking Off on TikTok
Recipe Sharing Networks
ICanCookFood Lets Foodies Share Recipes And Follow Culinary Creators
Flexible Meal Delivery Brands
Daily Harvest Launches an Optional Subscription Model for 2026
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Student-Focused Charitable Campaigns
Tackle Hunger & Collaborators Launch Fill the Fridge Campaign