Mattel created a first-of-its-kind digital experience with the virtual Fisher-Price Toy Museum, which offers a look at classic and curated toys from the brand's 90-year legacy. The virtual toy museum gives kids—and kids at heart of all ages—the chance to look back upon Fisher-Price toys from the past nine decades and much more.
The Fisher-Price Toy Museum is hosted on Instagram and it's designed to take people back to their childhood and relive the days of their youth, no matter if they were born in the 1950s or the 2000s. Fittingly, the museum is organized by decade, so that it's easy to take a trip down memory lane.
Like most museums, this one has its own gift shop that sells apparel, accessories and housewares that incorporate vintage imagery.
Image Credit: Mattel