As the holiday season swiftly approaches, one radio station is trying to "lift the spirits of the nation" with non-stop Christmas tunes, Heart Xmas. The early launch of the "feel good" music has fans divided over social media, as the pre-cursor holiday, Halloween, has yet to arrive.
Andy Everett, Managing Editor of Heart, commented on the early launch, stating: “With the nation turning to radio for light-hearted escapism and comfort, we are thrilled to bring listeners some festive feel good cheer earlier than ever before this year as we launch Heart Xmas today! With the clocks going back, we’re switching on Christmas as Heart’s much-loved festive sister station returns, playing the nation’s favorite festive tunes from the past 50 years, non-stop, 24/7."
The Heart Xmas radio station is available through local digital radio multiplexes across the UK.
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