Instagram's DM Updates Feature Disappearing Messages
Ellen Smith — October 1, 2020 — Social Media
References: messengernews.fb & hypebae
Instagram's DM updates feature disappearing messages and more as the photo sharing platform continues to make moves to merge its app with Facebook Messanger.
As social media takes over daily communication, countless apps are fighting for the top spot in a consumers' online chats. Instagram is hoping for heightened engagement with new features like Vanish Mode, in which a message will disappear after a chat has been closed. Meanwhile, the social media platform is spicing up group chats by offering more customization features like color gradients and selfie stickers. These exciting updates also arrive with updated privacy controls, allowing users to have more control over who messages them.
In addition, those partaking in video calls can opt for simultaneous viewing of IGTV, TV shows and movies.
Image Credit: Facebook
As social media takes over daily communication, countless apps are fighting for the top spot in a consumers' online chats. Instagram is hoping for heightened engagement with new features like Vanish Mode, in which a message will disappear after a chat has been closed. Meanwhile, the social media platform is spicing up group chats by offering more customization features like color gradients and selfie stickers. These exciting updates also arrive with updated privacy controls, allowing users to have more control over who messages them.
In addition, those partaking in video calls can opt for simultaneous viewing of IGTV, TV shows and movies.
Image Credit: Facebook
Trend Themes
1. Disappearing Messages - The trend of disappearing messages in social media platforms like Instagram presents an opportunity for innovative messaging apps to enhance privacy and drive engagement.
2. Customization Features - The trend of offering more customization features in social media group chats creates an opportunity for app developers to create unique and personalized chat experiences.
3. Simultaneous Viewing - The trend of simultaneous viewing of video content during video calls on platforms like Instagram presents an opportunity for entertainment companies to create interactive viewing experiences.
Industry Implications
1. Messaging Apps - The messaging app industry can explore opportunities to integrate disappearing messages, customization features, and enhanced privacy controls to attract new users and retain existing ones.
2. Social Media - The social media industry can leverage the trend of disappearing messages, customization features, and simultaneous video viewing to provide more engaging and versatile communication platforms.
3. Entertainment - The entertainment industry can capitalize on the trend of simultaneous viewing during video calls to create interactive and shared entertainment experiences that bring people together virtually.
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