Also, Freedom is a Los Angeles-based fashion label that's dedicated to providing safe, sustainable apparel pieces that are elevated and sophisticated. The shirts focus on feminity, "and the way it is perceived in society. Too feminine or not feminine enough," making each peach a statement fighting towards a more equal future.
In terms of sustainability, each tee is made from 100% Pima Cotton that has been formally tested to be Azo-free, ensuring they are nontoxic, non-carcinogenic, and comply with EU and Japanese regulations (which are more strict than US regulations). This is a significant feat as almost 70% of organic commercial dyes contain Azo compounds, meaning the dyes do not degrade and impede growth in nature. Moreover, these Azo compounds have also been linked to cancer, making them a substance consumers should avoid.
Fans can shop the entire Also, Freedom collection online.
Image Credit: Also, Freedom
Why This Trend Is Growing
- Sustainable Fashion
- Also, Freedom is disrupting the fashion industry by creating 100% Pima Cotton t-shirts that are Azo-free.
- Non-toxic Apparel
- Also, Freedom is tapping into a growing trend of consumers who prioritize safe and non-toxic clothing.
- Gender Equality
- Also, Freedom is championing gender equality through their focus on femininity and challenging society's perception of it.
Industries Being Reshaped
- Fashion
- Also, Freedom is a Los Angeles-based fashion label that is disrupting the industry with their sustainable and non-toxic t-shirts.
- Sustainability
- Also, Freedom's dedication to sustainability and safe materials is a disruptive innovation opportunity in the fashion industry.
- Gender Studies
- Also, Freedom's focus on femininity and challenging societal norms presents a disruptive innovation opportunity in the gender studies space.
