The Pabst Blue Ribbon coffee was re-released in light of National Coffee Day, which is celebrated on October 1st. QSR brands tend to use this holiday as a means of promotion new or existing menu items, but its rare for an adjacent industry to take part so directly.
The Pabst Blue Ribbon coffee is a perfect example of experimental marketing, upping the ante for the holiday with this alcoholic offering. According to the brand, in an official statement, “Cold brewed coffee has become a fast favorite with coffee drinkers in America in the last few years, beloved for its sweeter smoother taste...Pabst Blue Ribbon’s Hard Cold Brew delivers a delicious black cold brewed coffee with a kick.”
Image Credit: Pabst Blue Ribbon