The Pabst Blue Ribbon coffee was Re-Released for National Coffee Day
Ellen Smith — September 30, 2020 — Lifestyle
References: pabstblueribbon & adweek
The Pabst Blue Ribbon coffee was re-released in light of National Coffee Day, which is celebrated on October 1st. QSR brands tend to use this holiday as a means of promotion new or existing menu items, but its rare for an adjacent industry to take part so directly.
The Pabst Blue Ribbon coffee is a perfect example of experimental marketing, upping the ante for the holiday with this alcoholic offering. According to the brand, in an official statement, “Cold brewed coffee has become a fast favorite with coffee drinkers in America in the last few years, beloved for its sweeter smoother taste...Pabst Blue Ribbon’s Hard Cold Brew delivers a delicious black cold brewed coffee with a kick.”
Image Credit: Pabst Blue Ribbon
The Pabst Blue Ribbon coffee is a perfect example of experimental marketing, upping the ante for the holiday with this alcoholic offering. According to the brand, in an official statement, “Cold brewed coffee has become a fast favorite with coffee drinkers in America in the last few years, beloved for its sweeter smoother taste...Pabst Blue Ribbon’s Hard Cold Brew delivers a delicious black cold brewed coffee with a kick.”
Image Credit: Pabst Blue Ribbon
Trend Themes
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Beer-branded Alcoholic Coffee — The trend of combining two different industries, alcohol and coffee, to create a unique product is disrupting the coffee and alcohol industries.
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Experimental Marketing — The trend of using unconventional marketing tactics, such as creating a limited-time offering for a holiday, is disrupting traditional promotional methods.
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Cold Brew Coffee — The trend of using cold brew as a base for new beverage products is disrupting the coffee industry.
Industry Implications
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Beverage — The combination of alcohol and coffee is disrupting the traditional boundaries of the beverage industry.
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QSR (quick Service Restaurants) — Using holidays to promote new or existing products is a traditional tactic for the QSR industry, but brands from adjacent industries can disrupt the space by participating.
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Alcohol — Creating unique alcoholic products that utilize unconventional beverage bases such as coffee is disrupting the alcohol industry.
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