Knowing what to make with a range of ingredients in the fridge can be difficult, so the Kroger Chefbot has been created to help provide consumers with an intuitive way to help whip up a high-quality meal.
The new recipe tool from the grocery retailer makes use of artificial intelligence (AI) along with Twitter in order to reach as many consumers as possible. Users only need to tweet a photo of three ingredients in their pantry or refrigerator to the @KrogerChefbot handle, which will then analyze the items before searching through the 20,000 recipes on Kroger.com to provide a suggestion.
The Kroger Chefbot was explained further by VP of Marketing Mandy Rassi who said, "Last year, we launched Kroger's ‘Fresh for Everyone’ brand transformation campaign to underscore our commitment and belief that everyone should have access to fresh, affordable and delicious food. Chefbot is one of the ways we're delivering on that brand promise by making it even easier for our customers to achieve their meal aspirations, especially as the majority of shoppers are eating meals prepared at home multiple times a day during the pandemic."