Snapchat added a new feature, named City Painter, to Local Lenses. Local Lenses is a geo-targeted AR platform that allows users to produce and share multimedia content. The new City Painter feature is available in certain areas in London, where users can digitally create murals around the city.
City Painter was created by the Snap engineering team in London, to look at how AR technology can be used to create large scale experiences.
The AR feature can be accessed on the Snapchat platform by users located at Carnby Street in London. Users can virtually create graffiti murals above stores.
Previously the company created AR experiences at other famous locations including the Eiffel Tower and Buckingham Palace.
Image Credit: Snap
What's Driving This Trend
- Geo-targeted AR Platforms
- Explore geo-targeted AR platforms to offer more immersive experiences to your customers.
- Digital Street Art
- Get creative with digital street art to engage users and create unique experiences in urban environments.
- Ar-powered Tourism
- Include AR in tourist hotspots to enhance visitor experiences and add value to your offerings.
Who This Affects Most
- Social Media
- Social media can use AR technology to revolutionize user-generated content and drive engagement.
- Tourism
- Tourism industry can use AR as a way to create unique and immersive experiences that attract visitors.
- Retail
- Retail companies can use AR to enhance customer engagement and create more interactive experiences in-store.
