Apple's face mask emoji has been updated to feature a smile. 2020 has been a hard year for most consumers. Between the pandemic, protests, heightened political tensions, and a general lack of social interaction, many are looking to find happiness in small but meaningful ways.
For this reason, Apple's initial face mask emoji came into criticism, with some claiming it to look dull and lifeless. It has since been updated to feature more expressive eyes, indicating happiness. Now, consumers can better relate to the emoji, and use it as a positive icon when communicating with friends and family.
All of this comes ahead of Apple's “Hi, Speed” event, which is taking place on October 13th.
Image Credit: Emojipedia
What's Driving This Trend
- Expressive Emoji
- Emojis are evolving to become more expressive, allowing users to convey a wider range of emotions.
- Happiness in Small Moments
- Consumers are seeking happiness in small but meaningful ways amidst the challenges of 2020.
- Enhanced Communication Icons
- Improved emoji designs are enabling users to enhance their communication and express emotions more accurately.
Who This Affects Most
- Technology
- The technology industry can explore opportunities to innovate emoji designs and create more engaging communication experiences for users.
- Social Media
- Social media platforms can leverage enhanced expressive emojis to enrich user interactions and promote positive communication.
- Digital Marketing
- In the realm of digital marketing, brands can tap into the trend of happiness in small moments by incorporating more joyful emoji designs in their campaigns.
