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Action Star Battery Ads

This Bruce Willis Ad Parodies the Die Hard Movies

— October 19, 2020 — Pop Culture
This Bruce Willis ad spot from Advance Auto Parts is humorously parodying the Die Hard movies, tasking Willis with getting back into character as John McClane.

In a statement regarding the ad, Willis said “I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands.” The two-minute ad spot features Willis attempting to replace his car battery only to be met with various obstacles, requiring him to jump over cars, climb though ceiling vents, and dodge bullets.

The ad is being promoted on social media alongside the #DieHardIsBack tag.

Image Credit: The Marketing Arm
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