BABE Wine, the Millennial-friendly wine brand beloved for its on-trend marketing campaigns, recently partnered with Lauren Zima, the creator of #RosesAndRosé, to reward "Bach Nation" fans with a digital BINGO board game for the Bachelorette Premiere.
The digital BINGO board game encourages fans to drink rosé when the different "omg" categories are fulfilled. These include "Clare drinks wine," "a contestant hopping out of the limo in a costume," and the iconic "Can I steal you for a sec?"
Once the episode premieres, fans can watch and follow along with BABE’s board. If the moments on the board happen to get BINGO, the BABE Wine will offer 25% off of the brand's site. Just enter the code ‘BINGO’ to purchase wine or BABE swag.
Zima, commented on the partnership, stating: “Naturally, I was thrilled to partner with a rosé brand like BABE Wine. This season, there will be A LOT to sip and spills on #RosesAndRosé, and I can’t wait for the premiere to kick-off with my BABE Wine and BABE Bingo board in hand. Cheers!”
Image Credit: BABE Wine
What Makes This Trend Stand Out
- Digital Event Branding
- Wine brands can tap into pop culture events through digital branding strategies that appeal to millennials and their interests.
- Interactive Digital Marketing
- Partnering with content creators and influencers to create interactive digital marketing campaigns can help brands to engage audiences and drive sales.
- Gamification of Brand Promotion
- Gamifying wine brand promotions through digital BINGO board games or similar tactics can help to create a fun and unique experience for consumers while driving sales.
Sectors Adopting This
- Alcoholic Beverages
- Alcohol brands can create unique, interactive digital marketing campaigns to engage millennial audiences and drive sales.
- Marketing and Advertising
- Marketing and advertising firms can help brands to create effective digital branding and gamification strategies that engage audiences and increase sales.
- Entertainment and Media
- Entertainment and media companies can partner with brands to create cross-promotional campaigns that tap into popular culture events, such as the Bachelorette premiere, to engage audiences and drive revenue.
