BABE Wine, the Millennial-friendly wine brand beloved for its on-trend marketing campaigns, recently partnered with Lauren Zima, the creator of #RosesAndRosé, to reward "Bach Nation" fans with a digital BINGO board game for the Bachelorette Premiere.
The digital BINGO board game encourages fans to drink rosé when the different "omg" categories are fulfilled. These include "Clare drinks wine," "a contestant hopping out of the limo in a costume," and the iconic "Can I steal you for a sec?"
Once the episode premieres, fans can watch and follow along with BABE’s board. If the moments on the board happen to get BINGO, the BABE Wine will offer 25% off of the brand's site. Just enter the code ‘BINGO’ to purchase wine or BABE swag.
Zima, commented on the partnership, stating: “Naturally, I was thrilled to partner with a rosé brand like BABE Wine. This season, there will be A LOT to sip and spills on #RosesAndRosé, and I can’t wait for the premiere to kick-off with my BABE Wine and BABE Bingo board in hand. Cheers!”
Image Credit: BABE Wine