The United Grapes of America Showcases Less Traditional US Wines
Laura McQuarrie — October 7, 2020 — Lifestyle
References: ingoodtaste & prnewswire
In Good Taste Wines created a new tasting flight called The United Grapes of America that's devoted to highlighting US wines from less traditional regions. As this wine tasting flight is being introduced this election season, In Good Taste teamed up with theSkimm to remind consumers the importance of voting.
Each wine kit includes voting resources, which helps to connect consumers to practical resources and information so that they can make their voices heard. The United Grapes of America Flight shares eight by-the-glass wines like a pinot noir from Oregon, a roussanne from Texas and a petit verdot from Virginia. The experience also includes a virtual component so that wine lovers can be guided by one of the in-house wine experts at In Good Taste.
Image Credit: In Good Taste Wines
Each wine kit includes voting resources, which helps to connect consumers to practical resources and information so that they can make their voices heard. The United Grapes of America Flight shares eight by-the-glass wines like a pinot noir from Oregon, a roussanne from Texas and a petit verdot from Virginia. The experience also includes a virtual component so that wine lovers can be guided by one of the in-house wine experts at In Good Taste.
Image Credit: In Good Taste Wines
Trend Themes
1. Regional Wine Focus - Focusing tasting flights on wine from less traditional regions presents an opportunity for wineries to highlight their unique products and stand out in a crowded market.
2. Socially-conscious Tastings - Incorporating resources to encourage voting in tasting experiences presents an opportunity for wineries to connect with socially-minded consumers and promote civic engagement.
3. Virtual Tastings - Offering virtual wine tastings presents an opportunity for wineries to expand their customer base and reach consumers beyond their local area, improving accessibility and convenience.
Industry Implications
1. Wine - Wineries can take advantage of regional wine focus trends and socially-conscious tastings to offer unique, meaningful experiences for customers and differentiate themselves in a competitive market.
2. Virtual Events - As virtual tastings gain popularity, industries that provide digital event solutions can capitalize on this trend to connect wineries with customers and offer engaging, interactive experiences.
3. Civic Engagement - Non-profit organizations and civic engagement groups can partner with wineries on socially-conscious tasting events and expand their reach to new audiences.
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