While drinking trends are always popular, this month in particular has seen an influx due to the lifestyle changes that resulted from the COVID-19 pandemic -- whether people are looking to relax, entertain or for a distraction, there's a drink or a drink campaign to cover it, and this list of May 2020 Drink trends highlights some of the top innovations.
This year, college graduations were put on hold or cancelled, prompting the beer brand Natty Light to host its own virtual ceremony. A number of celebrity guests appeared at the event including Amanda Cerny, Jane Lynch and Mark Cuban. Meanwhile, those looking to flex their new-fond drink-making skills can do so with The Cocktail Service's Drinkstagram Awards, which is offering £1000 to the participant with the best original drink.
Top 100 Drinking Trends in May
100
Quarantine-Themed Wine Boxes
Vinebox Has Released Its 12 Nights of Wine Box for Social Distancing
99
Charitable Quarantine Wines
Ashton Kutcher and Mila Kunis Created a Quarantine Wine for Charity
98
Elegant IoT Kettles
The SiDO Bon Kettle is an App-Connected Electric Kettle Design
97
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
96
Upcycled Portable Chargers
Gomi Makes Portable Chargers with Plastic Waste & Repurposed Batteries
95
Collaboration Cocktail Pods
The Jack Daniel’s Lynchburg Lemonade is Tart and Flavorful
94
Reinvented Zero-Alcohol Beers
Budweiser Zero Contains No Alcohol and No Sugar
93
Vodka Soda-Branded Apparel
Cottage Springs Recently Debuted its Spring/Summer 2020 Collection
92
Plant-Based Protein Smoothies
Raw Generation's Keto Shakes are High in Healthy Fats
91
Virtual Graduation Ceremonies
Natural Light Will Be Hosting a Virtual Ceremony on Facebook Live
90
Ready-to-Drink Fruit Smoothies
The New Minute Maid Super Smoothies Boast Five Grams of Protein
89
Plastic-Free Coffee Companies
Alpaca Coffee Tackles the Industry's Plastic Pollution Problem
88
High-ABV Low-Calorie Spritzers
The MOVO Wine Spritzers are only 100 Calories and Boast a 5.5% ABV
87
Bottled Margarita Wine Cocktails
The Rancho La Gloria Wine Cocktails are Made of Agave Wine
86
Extra-Boozy Spiked Seltzers
Smirnoff Seltzer 8% Spiked Has Nearly Twice the Alcohol
85
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
84
Whipped Coffee Concepts
Dalgona Elevates the Coffee Experience with Texture
83
Frozen Margarita Pops
Ritas is Releasing New Freeze-A-Rita Frozen Margarita Icicles in Two Flavors
82
Functional Energy Waters
Juni Offers Refreshing Botanical Drinks for Calm, Focus and More
81
High-Quality Eco Retailer Wines
This Waitrose Box Wine Stays Fresh for 10 Days or More
80
Small Business Snack Boxes
ParmCrisps & Bridge Lane Wine Created a Limited-Edition Pairing
79
Functional Gut Health Beverages
Raw Generation's Apple Cider Vinegar Drinks Feature 3 Flavors
78
Sweet Mango Moscato Wines
ALDI is Selling a Massimino Mango Moscato Wine Just in Time for Summer
77
Virtual Tasting Experiences
Aperture Cellars' Wine Tasting Comes with a Chef-Led Cooking Session
76
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
75
Dairy-Friendly Transparent PET Bottles
Letti Switches to Transparent PET Bottles as Milk Packaging
74
Elderflower-Infused Vodkas
Absolut Juice Pear & Elderflower is a Springtime Vodka Option
73
Immunity-Boosting Juice Shots
The Raw Generation Immunity Shots Contain Powerful Antioxidants
72
Zesty Canned Lemonades
The New Dole Lemonade is Made with Real Lemon Juice and Real Sugar
71
Barley-Based Milk Alternatives
Bright Barley Makes Plant-Based Milk Alternatives with Barley
70
THC-Infused Drink Mixes
Jase is a Ready-to-Mix Single-Serve Powder Infused with THC
69
Cold-Brewed Iced Tea Systems
SnarkyBRUW Simplifies the Making of Cold-Brewed Iced Tea at Home
68
Performance Water Beverages
Talking Rain Elevate Contains Caffeine, Electrolytes & L-Theanine
67
Ultra-Caffeinated To-Go Coffees
Boosted Coffee Has the Caffeine Strength of Two Cups of Java
66
Efficient Cold-Brew Coffee Devices
The Swift Device Can Make a Cup of Cold-brew in Just 10 Minutes
65
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
64
Rapper-Branded Red Wines
Snoop Dogg Teamed Up with 19 Crimes to Create the New Snoop Cali Red
63
Insulated Outdoor Martini Tumblers
The BrüMate MargTini Keeps Libations at the Optimal Temperature
62
Supersized Latte Bottles
Augie’s Coffee Offers Bulk Ready-to-Drink Lattes
61
Kid-Friendly Meal Shakes
Meal2Grow is a Plant-Based Meal Supplement for Kids
60
Eco-Friendly Wine Boxes
Our Daily Wines' 1.5-Liter Bag-in-Box Boasts a Small Carbon Footprint
59
Beautifying Lingonberry Supplements
Aqua Glow is a Dietary Supplement Drink with Lingonberry
58
Milkshake-Inspired Liqueurs
Firebox's Milkshake Liqueurs Put a Unique Twist on Cream Liqueurs
57
Fruity Peach-Flavored Wines
Aldi's New Sweet Peach Wine is Perfect for Summertime Sipping
56
Artisan Easter Tea Blends
Fortnum & Mason's Easter Tea Boasts a Botanical Flavor Profile
55
Blue Raspberry Soda Slushies
Checkers and Rally’s Have Launched the Big Surf Slushie for Summer
54
Premium Alcohol-Free Drinks
Drynks Unlimited Makes Refreshing Alternatives to Cider, Beer & Lager
53
Spirit-Infused Coffees
Fire Department Coffee Makes Coffee Infused with Rum, Tequila & More
52
Cannabis-Infused Sparkling Seltzers
PHYX is a Drink with a Low Dose of THC and CBD
51
Hemp-Enhanced Oat Lattes
LaDiDa's Canned Drinks are Inspired by Sunrise, Midday & Sunset
50
Beer-Centric Delivery Services
Brewer Eats Offers Beer, Cider and Pub-Inspired Snack Options
49
Alcohol-Free Belgian Pilsners
Stella Artois Alcohol Free Boasts Zero Alcohol and 60 Calories
48
Shelf-Stable Probiotic Drinks
Neuro's PROBUCHA Supports Digestive Health and More
47
DIY Frozen Cocktail Bars
Untied Was a Self-Serve Frozé Bar Pop-up in Sydney, Australia
46
Virtual Wine Tastings
Walsh Family Wine is Hosting a Virtual Series Called DRINKWELL on Facebook
45
Wildflower Gin Spirits
Cotswolds Distillery's Wildflower Gin Blends Cornflowers & Lavender
44
Minimalist Vietnam-Grown Coffees
The Nguyen Coffee Supply is Sourced from Vietnam & Brewed in NY
43
Marshmallow-Inspired Slushies
7-Eleven is Dropping a Limited-Edition PEEPS Slurpee for Easter
42
Flavorful Guilt-Free Cocktails
The Crook & Marker Spiked Teas and Lemonades are Low in Calories
41
Easter Egg Tea Tins
David's Tea's Mini Easter Egg Tea Sets are Available in 3 Signature Flavors
40
Unicorn-Themed Sparkling Drinks
Mad Tasty's Unicorn Tears is Hydrating & Full Flavor
39
Filler-Free Nut Milks
Treehouse Milk Makes Plant-Based Milk Alternatives in Reusable Glass Jars
38
Refreshing Low-Calorie Lemon Beverages
Lemon Perfect is Ideal for Health-Conscious Consumers
37
Balanced Wine-Based Cocktails
The Uptown Wine Cocktails are Ready-to-Drink and Flavorful
36
Cold-Pressed Carrot Juices
Evolution Fresh's New Carrot Citrus Radiance Juice Has a Spicy Kick
35
Co-Created Apéritifs
The Restaurant Project by Haus Supports Restaurants During COVID-19
34
Nutritious Avocado-Based Beverages
Avocadomilk is Made with Oat Milk & 20% Mexican Avocados
33
Tart Berry CBD Beverages
VYBES' Blackberry Hibiscus Flavor is Enhanced with Cinnamon & Clove
32
Fruity Beer Slushies
DeCicco & Sons' Beer Slushies are Available in Lemon and Watermelon Flavors
31
Branded Live Workout Videos
Michelob Ultra is Streaming Workouts to Help Support Trainers
30
Flowery Stemless Wine Cups
Corkcicle Offers This Chic Stemless Wine Cup in Four Playful Colorways
29
Virtual Mexican Holidays
Cameo & Tequila Don Julio are Taking Cinco de Mayo Celebrations Online
28
Cactus-Flavored Gin Spirits
Lonewolf Cactus and Lime Features Pressed Cactus & Queen of the Night
27
Low-Sugar Antioxidant Lemonades
Poppilu's New Lemonade is High in Vitamin C and Low in Sugar
26
Organic Acai Berry Beers
Green Flash Brewing's New Beter Organic Beer is Made with Acai Berries
25
Mixology-Inspired Canned Cocktails
The Greenbar Distillery Canned Cocktail Range Has Five Flavors
24
Immune-Supporting CBD Beverages
Lev is a Plant-Based Drink with Fulvic and Humic Minerals
23
Old-Fashioned Italian Vermouths
These Starlino Vermouths Come in Three Varieties
22
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
21
Spiced Fruit Beer Cocktails
The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic
20
Limited-Edition Distillery Puzzles
Glengoyne Created a 500-Piece Puzzle to Sell with Its Whisky
19
Online-Exclusive Low-Calorie Spritzers
Loverboy Spritz is Low in Calories & Boasts No Added Sugar
18
Low-Calorie Reduced Sugar Liqueurs
The Trulo Liqueurs Have Just 31 to 36 Calories Per Serving
17
Wine-Based Hard Seltzers
Del Mar Wine Seltzer Offers an Alternative to Malt-Based Seltzers
16
Alcoholic Peach Teas
Pabst Blue Ribbon Hard Tea Peach is Here for Summer
15
Limited-Edition Experimental Spirits
The New Riff Backsetter Spirits Have Complex Flavor Profiles
14
Candy-Studded Strawberry Slushies
Taco Bell is Offering a New Wild Strawberry Candy Freeze Drink
13
Zesty Pinkish Gin Spirits
The Lakes Distillery Pink Grapefruit Gin Has No Added Sugar
12
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
11
Single-Serve Thickeners
Thick-It's Food and Beverage Thickener Helps with Dysphagia on the Go
10
Seasonal Beer Slushies
Bay Canon's Double IPA and Hibiscus Frose Drinks are Summer-Ready
9
Best-in-Class Cannabis Beverages
Fluent is Aiming to 'Reach Higher' in the Cannabis Market
8
Preservative-Free Juice-Based Smoothies
Fruitful Smoothies are Free from Added Sugars
7
Low-Calorie Cocktail Mixers
Taffer's Utilizes Natural Ingredients and Fresh Flavors
6
Sundae-Flavored Drink Mixes
Nesquik Hot Fudge Sundae Powder is Like Souped-Up Chocolate Mix
5
Hand-Crafted Bloody Mary Mixes
Jack Link’s Bloody Mary Mix Comes in Four Tangy Flavors
4
Ontario-Wide Craft Beer Deliveries
Collective Arts is Implementing a Direct Delivery Service
3
Bottled Coffee Concentrates
A Single Bottle of Jot's Ultra Coffee Offers 14 Servings
2
Crisp Unsweetened Fruit Juices
The New Ocean Spray Pure Fruit Juices Contain No Added Sugars
1
Seasonal Pineapple Hard Lemonades
Mike's Hard Pineapple Mandarin Lemonade is Here for Summer
Related Ideas
Summer-Ready Scotch Whisky Cocktails
Glenfiddich Highlights Refreshing Summer Cocktail Recipes
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Movie-Themed Cocktail Recipes
These Bombay Sapphire Gin Cocktails Celebrate the Golden Globes
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
RTD Canned Cocktails
Dos Equis Introduces Three New Flavored Beverages
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Sunset-Inspired Tequila Drinks
TSL: Launching Signature Ready-to-Drink Cocktails
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Festive Hard Seltzer Beverages
Truly Debuted Its Holiday Party Pack in time for the Festivities
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Juice-Branded Cocktail Kits
Simply® Beverages Debuts a Playful Cocktail Kit for the Holiday Season
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Mocktail-Inspired Cannabis Drinks
The 'House of Terpenes' Beverages Deftly Combine Flavor & Buzz
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
Color-Coded Gen Z Cocktails
Toxin Cocktails Come in Three Flavor Options
Bar-Quality Cocktail Blends
Fever-Tree Launches the Two New Cocktail Mixer Flavors
Cordless Cocktail Makers
bev by BLACK+DECKER Creates a Party Atmosphere with Multicolored LEDs
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Convenient Bar-Quality Cocktails
These New Moth Canned Cocktails Provide a Premium Pour
1.75L Canned Cocktails
Party Can Boast 1.75L of Alcohol in Three Delicious Flavors
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Pastrami-Inspired Martinis
Grubhub's Maisel Tov Martini Marks the The Marvelous Mrs. Maisel Finale
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
High-Proof Canned Cocktails
These New MOTH Cocktails Come in Three Varieties
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Single-Serve Gin Cocktails
Tip Top's Gin Martini is Conveniently Packed into a 100ml Can
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Bartender-Quality Martini Cocktails
The Grey Goose Classic Martini Cocktail is Ready to Serve
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Zero-Proof Craft Mocktails
Recess Zero Proof Beverages are Boosted by Functional Ingredients
Lighthearted Dry January Campaigns
Ceder's 'January, It’s Anything But Dry' Campaign is Carefree
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Non-Alcoholic Cocktail Competitions
Less is More Challenges Bartenders to Make Alcohol-Free Drinks
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Canned Premium Cocktail Refreshments
Easy Liquor Cocktails Come in Four Delicious Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Concentrated Spritz Mixes
Citizen Spritz's Carefully Crafted Drink Mixes are Simple to Serve
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Beachside Whiskey Cocktails
Beach Whiskey Canned Cocktails are Spirit-Based & Fruit-Forward
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Branded Cocktail Connoisseur Recipes
Tanqueray Gin Aims to Elevate Your Summer Cocktails
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Safety-Focused Holiday Mocktails
Allstate introduces Holiday Mocktails to Encourage Safe Driving
Cult-Favorite Pink Lemonade Spritzes
Spritz Society Brings Its Pink Lemonade Back for Good
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Vodka Soda Lemonades
The Nude Vodka Soda Lemonade Mixer Pack is Ready for Summer
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Beer-Branded Basketball Experiences
Coors Light Launches Draught Draft with a Raptors Experience
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Magenta-Hued Canned Cocktails
This Gin Cocktail Boasts An Irresistibly Bright Blueberry Flavor
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Dry January Vodka Campaigns
Martha Stewart Stars in Tito’s Handmade Vodka Campaign for Dry January
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Elevated Margarita Mixers
Fever-Tree Launches New Margarita Mixers Just in Time for Cinco de Mayo
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Royalty-Earning Mocktails
Frazy Lets Customers Make a Mocktail & Earn Royalties for the Recipe
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Fake Mocktail Launches
Celsius and Mamitas Collaborated on April Fool's Special This Year
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Alcohol-Free Soft Drinks
ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Branded St. Patrick's Giveaways
Whiskey Brand Roe & Co Debuts the Dublin’ Up Cocktail Challenge
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Alcohol-Free THC-Infused Beverages
Canna Drinks Sparkling Mocktails are Ready to Enjoy
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Beginner Bartender Challenges
Bright Cellars is Looking for America's Worst Home Bartender