The top May 2016 food branding ideas reveal a major shift away from large multi-packs in favor of portable single-serve options. One of the best examples of this are pickles that are individually packaged in plastic pouches, which is a clear move away from heavy family-sized glass jars.
Other familiar food products like sour cream, soy sauce and ice cream are now being reinvented in new formats that calls for packaging in squeezable tubes, capsules and aerosol cans.
As well as becoming smaller in size, many food packaging examples are being given at least one other secondary purpose to make it useful after its contents have been emptied. For example, Push for Pizza boxes were designed with a built-in pipe in celebration of 420.
Top 55 Food Branding Ideas in May
From See-Thru Soup Packaging to Artful Ingredient Branding:
Laura McQuarrie — May 29, 2016 — Marketing
55
Prehistoric Popsicle Treats
This Popsicle for Kids Includes a Surprise Inside Its Frozen Core
54
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
53
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
52
Logo-Inspired Pizza Boxes
This New Pizza Box Concept is Designed to Look Like the Domino's Logo
51
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
50
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
49
Cartoon-Themed Restaurant Branding
This Harajuku Kira Kira Burger Branding Boasts Playful Elements
48
Fairytale Chocolate Branding
Choco Chou's Brand Identity References Iconic Storybook Imagery
47
Pipe-Embedded Pizza Boxes
The 'Push for Pizza' Deliver Boxes Feature a Cardboard Pipe
46
Freshness-Boasting Packaging
The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
45
Organic Superfood Purees
Shine Organics' Combines the Purest Produce and Micronutrients
44
Elegant Honey Jar Branding
These Jars of Honey Feature Hand-Drawn Pencil Sketches
43
Squeezable Ready-Made Sauces
Heinz Uses Doypack Pouches for Cost and Convenience
42
Cloud-Inspired Yogurt Packaging
Vitagurt is Geared Towards Health-Conscious Moms and Families
41
Cirtusy Vodka Cans
Social Lite Vodka in a Can is a Guilt-Free Sugarless Health-Conscious Beverage
40
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
39
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
38
National Park Produce Branding
This Eggs Packaging Design Was Created for a Barcelona Park
37
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
36
Olive-Shaped Bottles
The Packaging of Inizio Olive Oil Represents Its Organic Properties
35
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
34
Bowl-Embedded Microwave Meals
Pace 'Ready Meals' Turn into a Bowl After Cooking Has Completed
33
Savory Mousse Dressings
Terra Del Tuono Turns Balsamic Vinegar and Soy Sauce into Mousse
32
Honest Snack Packaging
The Hubbards Toppers Snack Package Design Encourages Continuous Consumption
31
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
30
Royalty-Inspired Syrup Packaging
This Syrup Tin Celebrate Queen Elizabeth II's 90th Birthday
29
Creamy Cookie Drinks
These Tassimo Pods Make Oreo Cookie Hot Chocolate
28
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
27
Seasoned Almond Snacks
Olomomo Makes Unique Batches of Flavored Almonds
26
Convenient Porridge Sachets
These Porridge Sachets Serve as a Handy To-Go Breakfast Solution
25
Cookie-Covered Almonds
This 'Nuts About You' Almond Snack Comes in an Indulgent Flavor
24
Craft Beer BBQ Sauces
Williams-Sonoma's Signature Sauces are Co-Branded with Local Breweries
23
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
22
Compact Chia Sport Bars
The Chia Charge Food Bar Can be Consumed While Running
21
Soda-Flavored Toaster Pastries
The Newest Pop-Tarts Flavors are Inspired by Popular Drinks
20
Probiotic Nut Butters
These Healthy Nut Butters are Enriched with Probiotics and Flax
19
Dual-Image Dessert Packaging
The Nonni's Foods Biscotti Store Packages Focus on Freshness
18
See-Thru Soup Packaging
The New Campbell's Soup Containers are Clear to Convey Freshness
17
Squeezable Sour Cream Tubes
The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions
16
Experimental Artisan Ice Cream
Jeni's Splendid Ice Cream in Nashville Serves Up Creative Flavors
15
Manga-Inspired Branding
Yo Sushi's Redesign by &Smith is Bold, Playful and Embodies Tokyo
14
Exotic Butter-Based Spreads
These Spreadable Infusions Combine Lurpak Butter with Herbs and Spices
13
All-Chicken Sausages
These Antibiotic-Free Natural Sausages Boast No Pork Casings or Preservatives
12
Unconventional Vegetable Mixes
Tommy's Superfoods Combines Beets, Carrots, Potatoes and Apples
11
Fashionable Salad Dressings
These Premium Dressing Packages Take Cues from Fancy Black Tie Fashion
10
Photographic Cheese Packages
Great Ocean Road Dairy Uses Real Photos to Convey Simplicity
9
Handcrafted Eggless Mayonnaise
'Soyoness' Specializes in Making Mayo for Vegans
8
Female-Targeted Greek Yogurts
The New Light & Free Range is Designed for Health-Conscious Women
7
Beef-Flavored Chips
'ALL IN' Potato Snacks Celebrate Meaty Flavors Like Chili and Burgers
6
Portable Pickle Snacks
Oh Snap!'s Portable Snacks are Individually Packaged Without Brine
5
Nutty Co-Branded Milkshakes
f'real's Peanut Butter Cup Milkshake is Made with Reese's Chocolate
4
Shape-Focused Candy Branding
Imagery Used for Jake VitaminCandy Packaging Creatively Triangular
3
Boozy Baking Mixes
The Boardwalk Food Company Suggests Creative Ways to Bake with Beer
2
Thick Bacon Snack Packs
Jack Link's Small Batch Maple Bacon Jerky is Savory and Sweet
1
Dairy-Free Coconut Desserts
The 'Nada Moo!' Line of Frozen Desserts Can Be Enjoyed by Vegans
Related Ideas
Functional Sauce Brands
She’s The Sauce Brings Clean, Nostalgic Condiments With a Boost to Market
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Familiar Free-From Snack Products
Simply Snacks is Debuting Four New Product Varieties
Built-In Ketchup Unit Boxes
HEINZ Unveils the 'HEINZ Dipper' for Convenient French Fry Dipping
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Transparency-Focused Rebranding Campaigns
Scott’s Protein Balls Boasts Updating Packaging & More
Squeezable Globally Inspired Condiments
Heinz Flavor Tour Sauces Share a Taste of Worldly Cuisines
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Adult-Targeted Yogurt Pouches
Siggi's Protein Packs Fill a Gap Between Drinkable and Cup Yogurt
See-Through Hot Food Packaging
The Inline Plastics Safe-T-Chef Line Has Two New Options
Better-For-You Convenience Meals
Lean Kitchen Network Has a New Clean Label Brand Called 'Hide'
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Recyclable Yogurt Drink Packaging
The New Yop Bottles are Made with Clear PET and Recycled PET
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Fully Recyclable Oil Packaging
The New Frylight Packaging Has a Fully Recyclable Spray Pump
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Streetstyle Snack Pouches
The Cheez-It Walking Taco's Packaging Was Made for K-12 Foodservice
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Shelf-Stable Shake Partnerships
Edible Garden and Tetra Pak® Partnered for RTD Shakes
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Flavorful Mayo-Style Sauces
Heinz's Mayonnaise-Style Sauces Satisfy Adventurous Tastes
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Snackable Pickle Pouches
Freestyle Snacks Launched Shelf-Stable Pickle Chips and Mini Pickles
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Culturally Inspired Canned Soups
Pacific Foods Debuts Two Globally-Inspired Innovations
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Private Label Organic Soups
Natural Grocers Organic Soups Come in Six Recipes
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Redesigned Fry Boxes
The Heinz Dipper Fry Box Adds a Built-In Sauce Compartment for Dipping
Frozen Home Cooking Ingredients
These PACK'D Frozen Ingredients Make Home Cooking Easier
Humorous Condiment-Inspired Campaigns
Hellmann’s Introduces the #ENDCONDIMENTHOARDING Campaign
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Freeze-Dry Organic Smoothie Range
Pearly by tbpmx Debuted an Instant Smoothie Branding Concept
Modern Deli Brand Identities
Schlotzsky's is Rebranding Itself as Schlotzsky's Deli
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Minimal-Ingredient Condiments
M&S Food's Only Ingredients Range Now Has Ketchup & Mayonnaise
Bubble Wrap Branding Initatives
Sealed Air Marks National Bubble Wrap Appreciation Day
Cream Cheese Brand Refresh
Philadelphia Cream Cheese Introduces a New Brand Identity
Prepackaged QSR Brand Sauces
These LEON Grocery Sauces are Headed to Sainsbury's
Convenience-Focused Bold-Flavored Products
Summer Fresh® Introduces Three New Flavorful Products
Scannable Hot Sauce Bottles
Buldak's New Hot Sauce Packaging Integrates a Convenient QR Code
Bean-Based Meal Pouches
The Heinz Meal Pouches Come in Three Flavor-Driven Varieties
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Restaurant-Quality Home Sauces
Nestlé Launches Sauces Inspired by Professional Kitchens
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Pouch-Packaged Meal Ranges
Tilda Easy Meals are Great for Enjoying Out of the House
Retro Tinned Fish Packs
BELA's Since '97 Legacy Pack Shares a Taste of a Brand Ahead of Its Time
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Single-Serving Snack Pouches
GoGo SqueeZ Singles are Launching into the Convenience Category
Cold-Storage Branded Bagels
Cold Chain 3PL Introduced 'The Fit Bagel' Standalone Line of Bagels
From-Scratch Soup Deliveries
Jane Foodie and FreshDirect Partnered to Expand Access
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Refreshed Private Label Products
CVS Brand Products Have Been Rebranded with Simplicity in Mind
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Low-Brine Snacking Pickles
Bubbies' Snacking Pickles are Packaged in Take-Anywhere Pouches
Nutrient-Dense Snack Products
Tosi Products are Introducing New Recipes and Branding
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Black-Base Foodstorage Clamshells
Inline Plastics Introduced Safe-T-Chef 8x6 Black-Base Clamshell
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Customizable Potato Snacks
Potatoes USA is Highlighting Fry Bags for National French Fry Day