The top May 2016 food branding ideas reveal a major shift away from large multi-packs in favor of portable single-serve options. One of the best examples of this are pickles that are individually packaged in plastic pouches, which is a clear move away from heavy family-sized glass jars.
Other familiar food products like sour cream, soy sauce and ice cream are now being reinvented in new formats that calls for packaging in squeezable tubes, capsules and aerosol cans.
As well as becoming smaller in size, many food packaging examples are being given at least one other secondary purpose to make it useful after its contents have been emptied. For example, Push for Pizza boxes were designed with a built-in pipe in celebration of 420.
Top 55 Food Branding Ideas in May
From See-Thru Soup Packaging to Artful Ingredient Branding:
Laura McQuarrie — May 29, 2016 — Marketing
55
Prehistoric Popsicle Treats
This Popsicle for Kids Includes a Surprise Inside Its Frozen Core
54
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
53
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
52
Logo-Inspired Pizza Boxes
This New Pizza Box Concept is Designed to Look Like the Domino's Logo
51
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
50
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
49
Cartoon-Themed Restaurant Branding
This Harajuku Kira Kira Burger Branding Boasts Playful Elements
48
Fairytale Chocolate Branding
Choco Chou's Brand Identity References Iconic Storybook Imagery
47
Pipe-Embedded Pizza Boxes
The 'Push for Pizza' Deliver Boxes Feature a Cardboard Pipe
46
Freshness-Boasting Packaging
The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
45
Organic Superfood Purees
Shine Organics' Combines the Purest Produce and Micronutrients
44
Elegant Honey Jar Branding
These Jars of Honey Feature Hand-Drawn Pencil Sketches
43
Squeezable Ready-Made Sauces
Heinz Uses Doypack Pouches for Cost and Convenience
42
Cloud-Inspired Yogurt Packaging
Vitagurt is Geared Towards Health-Conscious Moms and Families
41
Cirtusy Vodka Cans
Social Lite Vodka in a Can is a Guilt-Free Sugarless Health-Conscious Beverage
40
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
39
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
38
National Park Produce Branding
This Eggs Packaging Design Was Created for a Barcelona Park
37
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
36
Olive-Shaped Bottles
The Packaging of Inizio Olive Oil Represents Its Organic Properties
35
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
34
Bowl-Embedded Microwave Meals
Pace 'Ready Meals' Turn into a Bowl After Cooking Has Completed
33
Savory Mousse Dressings
Terra Del Tuono Turns Balsamic Vinegar and Soy Sauce into Mousse
32
Honest Snack Packaging
The Hubbards Toppers Snack Package Design Encourages Continuous Consumption
31
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
30
Royalty-Inspired Syrup Packaging
This Syrup Tin Celebrate Queen Elizabeth II's 90th Birthday
29
Creamy Cookie Drinks
These Tassimo Pods Make Oreo Cookie Hot Chocolate
28
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
27
Seasoned Almond Snacks
Olomomo Makes Unique Batches of Flavored Almonds
26
Convenient Porridge Sachets
These Porridge Sachets Serve as a Handy To-Go Breakfast Solution
25
Cookie-Covered Almonds
This 'Nuts About You' Almond Snack Comes in an Indulgent Flavor
24
Craft Beer BBQ Sauces
Williams-Sonoma's Signature Sauces are Co-Branded with Local Breweries
23
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
22
Compact Chia Sport Bars
The Chia Charge Food Bar Can be Consumed While Running
21
Soda-Flavored Toaster Pastries
The Newest Pop-Tarts Flavors are Inspired by Popular Drinks
20
Probiotic Nut Butters
These Healthy Nut Butters are Enriched with Probiotics and Flax
19
Dual-Image Dessert Packaging
The Nonni's Foods Biscotti Store Packages Focus on Freshness
18
See-Thru Soup Packaging
The New Campbell's Soup Containers are Clear to Convey Freshness
17
Squeezable Sour Cream Tubes
The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions
16
Experimental Artisan Ice Cream
Jeni's Splendid Ice Cream in Nashville Serves Up Creative Flavors
15
Manga-Inspired Branding
Yo Sushi's Redesign by &Smith is Bold, Playful and Embodies Tokyo
14
Exotic Butter-Based Spreads
These Spreadable Infusions Combine Lurpak Butter with Herbs and Spices
13
All-Chicken Sausages
These Antibiotic-Free Natural Sausages Boast No Pork Casings or Preservatives
12
Unconventional Vegetable Mixes
Tommy's Superfoods Combines Beets, Carrots, Potatoes and Apples
11
Fashionable Salad Dressings
These Premium Dressing Packages Take Cues from Fancy Black Tie Fashion
10
Photographic Cheese Packages
Great Ocean Road Dairy Uses Real Photos to Convey Simplicity
9
Handcrafted Eggless Mayonnaise
'Soyoness' Specializes in Making Mayo for Vegans
8
Female-Targeted Greek Yogurts
The New Light & Free Range is Designed for Health-Conscious Women
7
Beef-Flavored Chips
'ALL IN' Potato Snacks Celebrate Meaty Flavors Like Chili and Burgers
6
Portable Pickle Snacks
Oh Snap!'s Portable Snacks are Individually Packaged Without Brine
5
Nutty Co-Branded Milkshakes
f'real's Peanut Butter Cup Milkshake is Made with Reese's Chocolate
4
Shape-Focused Candy Branding
Imagery Used for Jake VitaminCandy Packaging Creatively Triangular
3
Boozy Baking Mixes
The Boardwalk Food Company Suggests Creative Ways to Bake with Beer
2
Thick Bacon Snack Packs
Jack Link's Small Batch Maple Bacon Jerky is Savory and Sweet
1
Dairy-Free Coconut Desserts
The 'Nada Moo!' Line of Frozen Desserts Can Be Enjoyed by Vegans
Related Ideas
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Modern Magnetic Food Containers
The Cliik Food Storage System is Crafted with Tritan Plastic
Temperature-Sensitive Mayo Jars
Hellmann’s Smart Jar Changes to Help Fight Food Waste
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Collectible Condiment Packets
Heinz's Saucemerica Collection Features 50 US-Inspired Designs
Meat Packaging Reduction Initiatives
Sainsbury’s Beef Mince Products is Now Vacuum-Sealed
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Recyclable Plastic Food Packaging
Rooted Fare Announced a Transition to New BPA-Free Plastic Jars
Chef-Inspired Seafood Snacks
Scout's Bold Flavors & Packaging Makes Fish a Take-Anywhere Snack
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
Pickle-Themed Snack Kits
The HelloFresh Pickle Box is Packed with Tangy and Sweet Snacks
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Restaurant-Ready Soup Lineups
Campbell’s Foodservice Just Launched Its New Culinary Reserve Soups
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Compostable Packaging Innovation Centers
The Greenhouse Learning Center Will Test Packaging
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Metal Tin Packaging
Dymapak Launches the 'Squeeze and Turn Tin' with Child-Resistant Technology
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Croissant-Shaped Pastas
Crocchi Boasts a Novel Form & Freshness-Preserving Packaging
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Accessible Ready Meal Boxes
Parsley Box Specializes in Delivering Ready Meal Boxes to the Elderly
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Revamped Premium Pesto Jars
Barilla Taps Eviosys for its New Jar Packaging Design
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Reusable Food-Preserving Containers
Stasher's Sealable Bags and Bowls are Radical and Functional
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Flavor-Infused Mayo Condiments
Heinz Mayo Mashupz Come in Three Varieties
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Flexible Film Meat Packaging
ASDA Just Essentials Beef Mince is Arriving in New Packaging
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Portable Sauce-Dispensing Bottles
Ksooly Launched Compact Sauce Bottles for On-the-Go Consumption
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Grab-and-Go Pouched Pickle Snacks
SuckerPunch Pickle Pouch Snack Packs Come in Two Flavors
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
One-Step Spice Mixes
Just Spices Upgrade Food Flavors with Allrounders, Toppings & Seasonings
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Squeezable Sour Cream Packaging
The Hiland Sour Cream Squeezable Packaging is Easy to Dispense
Rebranded Prepackaged Lunches
Dairylea Lunchers Revamp Recipes and More
Plant-Based Sour Cream Pouches
Elmhurst 1925's Dairy-Free Sour Cream is Ready to Squeeze
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Artisan-Quality Fermented Foods
These Cleveland Kitchen Products are Arriving at Publix
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Plastic Reduction Meat Packaging
Sainsbury's New Steak Packaging Will Save Ample Plastic Use
Flavor-Infused Cheese Slices
These Kraft Singles Flavored Cheese Slices Come in Three Options
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Semi-Transparent Potato Packaging
Tasteful Selections® Launches a New Transparent Potato Bag
Reduced Plastic Yogurt Packaging
Yeo Valley Organic is Eliminating Single-Use Plastic Lids
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Spoon-Equipped Formula Lids
Chadwicks Launches a New Solution for Infant Formula Packaging
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Globally Inspired Aioli Pouches
Haven's Kitchen Launched Plant-Based Squeezable Condiments
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Japanese Soy Milk Pouches
Peace Emphasizes Japan's Unique Tofu-Making Traditions
Dehydrated Plant-Based Meals
Farm to Summit Packages Nourishing Meals in Omnidegradable Bags
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Premium Fermented Condiments
These New Products from Bubbies Fine Foods Come in Four Varieties
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Retailer-Backed Yogurt Lines
AWG Brands Debuts a New Private Label Yogurt Line in Multiple Flavors
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Premium Heat-and-Eat Soups
Zoup! is Bringing Its Soups in Jars to the Summer Fancy Food Show